[Room in the offices of Save the Artistic Heritage in Milan, where some digital copies of famous paintings are on display]
[Digital copy of “Head of a Young Lady” by Amedeo Modigliani]
[Digital copy of Leonardo’s “The Lady with Disheveled Hair”]
[Digital copies of Hayez’s “The Kiss” and Botticelli’s “The Madonna of the Pavilion”]
[Digital copy of “The Madonna of the Pavilion” by Botticelli]
John Blem (interview): “The idea behind this was to, we don’t just want to sell a piece of technology, we want to actually sell a piece of artwork. It might sound easy, but it’s not, we learned because there are so many rules within the artwork that is completely different from what you do if you just need to create some software or some technical product.”
[Digital copies of Modigliani’s “Head of a Young Lady” and Mantegna’s “The Lamentation of Christ”]
[Digital copy of “The Lamentation of Christ” by Mantegna]
John Blem (interview): “So we actually invented a way to make a file unique, even though it’s a copy. Sounds a bit strange, but typically if you make a digital copy of something that’s digital already, you have an exact match, an exact copy. But the way our technology and the patent work is that these two actually are two different copies of the original one.”
[Digital copy of Caravaggio’s “Basket of Fruit”]
John Blem (interview): “Yes, so this is actually the certification that you get, if you acquire one of these (digital copies). So we are signing it and the museum direction is signing it, so this is actually showing you, you have the right loan of edition 3 out of 9 of this particular artwork.”
[Certificate]
[Exhibition room at Pinacoteca di Brera, in Milan, where Hayez’s “The Kiss” is on display]
[“The Kiss” by Hayez]
[Library room at the Biblioteca Braidense where a digital copy of “The Kiss” has been put on display]
[Digital copy of Hayez’s “The Kiss”]
[“The Marriage of the Virgin” by Raffaello on display at the Pinacoteca di Brera in Milan]
[Digital copy of Raffaello’s “The Marriage of the Virgin” on display]
[Painting positioned at the entrance of the Sala dei Gesuiti at the Biblioteca Braidense and the digital copy of “The Marriage of the Virgin”]
John Blem (interview): “All the museums have huge costs just to maintain them, and very few of them can maintain them just getting visitors in who paid tickets. So if we can, with this product, help, making sure that this all showing the art is being spread around the world and not just for the few that can come here or can go to that museum, I think that’s a good cause.”
[Lady standing in front of a digital copy of “The Marriage of the Virgin”]
John Blem (interview): “And then we can create these impossible exhibitions, as we try to call it, because many of these artwork cannot even be moved from museum where they are. So just the ability of being able to take these masterpieces around the world and showing to other audiences that might not be able to come to Italy to see them.”
[Digital copy of “The Kiss”]
This script was provided by The Associated Press.