[Building seen through tunnel in Carlsberg City District]
[Writing on building exterior that reads “New Carlsberg”]
[Mid of bust]
[Horse carriage riding by]
[“Elephant Tower”]
[Building exterior, reading “Old Carlsberg” in Danish]
[A sign that reads “Exhibition” in English and Danish]
[Barman pouring pint of Carlsberg beer]
[Barman placing pint on bar]
[Carlsberg logo on pint glass]
Tine Kastrup-Misir (interview): “This place is the brand new Carlsberg Bar. So, this is where we showcase the Carlsberg brand and where, of course, you can get the best poured beer in the world, probably.”
[Projection portraying Carlsberg founder J.C. Jacobsen]
[Book featuring sketches of old Carlsberg brewery]
[Old Carlsberg beer bottle]
[Carl Jacobsen’s diary]
Tine Kastrup-Misir (interview): “Where we stand today is actually, where it all started. So, this is a place where the first brewer, J.C. Jacobson brewed his first beer back in 1847 and founded the Carlsberg as we know it today. So, we stand in very, very historical surroundings and this is where we open Home of Carlsberg.”
[Painting showing original Carlsberg brewery]
Tine Kastrup-Misir (interview): “J.C. Jacobsen decided because they had very poor water quality and those kind of things in the centre of Copenhagen back then. So, he was searching for a long time to find the perfect place both to have this very, very clear water and also where he could make some very deep cellars, where he could keep all the beers. And he found this place, which was far outside of Copenhagen back in 1847. And this is where he founded Carlsberg back then.”
[Display featuring old Carlsberg beer bottles]
[Old Carlsberg beer bottles]
[Busts of J.C. Jacobsen (left) and Carl Jacobsen (right)]
[Exhibit featuring different ingredients used in beer brewing]
[Hops in bowl]
[Model of hop]
[A sign reading “The World of Brewing” in English]
[A woman trying out “bathe in beer” digital experience]
[A woman trying out beer brewing game]
Tine Kastrup-Misir (interview): “When you enter the exhibition, you will, of course, get an introduction to the history. So it’s the two brewers, it’s the father, it’s the son. We kind of take you through the dispute that those two had for quite a long time where they didn’t actually talk to each other. We also take a deep dive down in science because there’s a lot of science behind brewing beers. And today, science is still a huge part of the Carlsberg DNA. It’s a very interactive exhibition. So, we invite for you to try some different games. For instance, if you would like to try to brew your own beer, or if you would be interested in taking a bath in a beer, that is also a possibility.”
[Bottle bank in the basement, over 22,000 beer bottles on display]
Tine Kastrup-Misir (interview): “We have more than 22,000 different bottles, they’re from all over the world. And we have decided to collect all the bottles that we can. So, you will experience also brands that (are) not within the Carlsberg family of brands. So, it’s a very nice experience.”
[Sculpture garden]
[Sculpture]
[Little Mermaid sculpture]
[Kasper Mundt-Nielsen, editor, The Danish Beer Enthusiasts Magazine, drinking beer in bar]
Kasper Mundt-Nielsen (interview): “It was the first real Danish export success story in that manner. It was before Lego and Vestas and Maersk, it was the biggest proponent of the Danish name outside of Denmark.”
[Bar]
[Cans in fridge]
[Bottles and cans and a sign reading “Tasting board” in English]
Kasper Mundt-Nielsen (interview): “I think they are a bit troubled by the broad expanse of craft beer because more and more people are aware of them. But I’m fairly certain that there’ll still be Carlsberg in 50 years, but perhaps not with the biggest market share as they do have today.”
[Barman pouring pint of beer]
[Barman placing pint on bar]
[Beer in pint glass]
This script was provided by The Associated Press.