Another PlayStation price hike means the gaming console will cost 30% more than it did last year

Category: Business

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. upend / ʌpˈɛnd / (v.) – to cause something to turn over, fall down, or change completely
    Example:

    She upended the box to empty its contents onto the floor.


  2. bump up (something) / bʌmp ʌp / (phrasal v.) – to increase something, especially a price, number, or amount
    Example:

    The airline bumped up ticket prices during the holiday season.


  3. bottleneck / ˈbɒt lˌnɛk / (n.) – a problem that slows down or stops the progress of things
    Example:

    Too many orders at once created a bottleneck in the company’s system.


  4. helium / ˈhi li əm / (n.) – a type of gas that is used to fill balloons so they float, and is also used in technology to make some computer parts
    Example:

    A shortage of helium can slow down the production of electronics.


  5. drag / dræg / (v.) – (of an unwanted situation) to slowly continue for a long time
    Example:

    The meeting drags on for hours without a clear decision.


Article

Read the text below.

The price of a PlayStation is going up by another $100, the second time in less than a year that Sony has upped the price tag on its popular gaming console.


Citing “continued pressures in the global economic landscape,” the Japanese company said that the PS5 is now $649.99 in the U.S. The price for its digital edition was also raised by $100, to $599.99. The PS5 Pro is now $899.99, a $150 increase.


The company raised prices similarly for other regions, including the United Kingdom, Europe, and Japan.


Global trade has been upended by U.S. tariffs imposed on all of the nation’s trading partners, and Sony bumped up the price for the PlayStation by $50 just last August. The war in Iran has created a massive bottleneck of energy and manufacturing supplies, creating more price pressures for everyday goods, including electronics.


The cost of a Sony PlayStation is now about 30% more than it was at this time last year.


“We know that price changes impact our community, and after careful evaluation, we found this was a necessary step to ensure we can continue delivering innovative, high-quality gaming experiences to players worldwide,” Sony said in a blog post on its website.


Though Sony did not specifically cite it as a cause, Iran’s attack on Qatar’s natural gas export facility forced it to shut down, threatening supplies of helium, a key ingredient used to produce computer chips. Qatar supplies a third of the world’s helium, according to the U.S. Geological Survey.


Qatar’s state-owned gas company said the shutdown would slash helium exports by 14%. Lower supply means higher prices, especially if the war drags on for months or longer, analysts said.


While most people know of helium as the gas that makes party balloons float, it is also essential for manufacturing semiconductors used in computers and an array of other tech devices.


This article was provided by The Associated Press.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • Sony said it bumped up the prices of PlayStation because of “continued pressures in the global economic landscape.” How do you think the company’s action might affect its sales? Do you think the public would still want to buy PlayStation? Why or why not? Discuss.
  • If you were one of the decision-makers at Sony, what would you suggest the company do to “continue delivering innovative, high-quality gaming experiences to players worldwide?” Discuss.

Discussion B

  • The article mentions that conflicts between countries can affect global supply and prices of products. How do you feel about the idea that events in one part of the world can affect everyday products in your own country? Why do you think the world is so closely linked like this today? Discuss.
  • If global conflicts continue for a long time and affect prices and supply, do you think your country is prepared to handle these issues? Why or why not? What do you personally do or plan to do when prices of goods start to increase, and supply decreases? Discuss.