Kenyan flower industry in ‘dire’ situation as sales plummet during Middle East war

Category: Top Stories

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. cripple / ˈkrɪp əl / (v.) – to seriously damage something so that it cannot work properly
    Example:

    The virus has the power to cripple the local healthcare system.


  2. floriculture / ˈflɔr ɪˌkʌl tʃər / (n.) – the business of growing and selling flowers
    Example:

    She studied floriculture to learn how to grow and sell different kinds of flowers.


  3. horticulture / ˈhɔr tɪˌkʌl tʃər / (n.) – the art or science of growing fruits, vegetables, flowers, and plants
    Example:

    He studied horticulture to improve his skills in gardening and farming.


  4. unavailability / ˌʌn ə veɪ ləˈbɪl ə t̬i / (n.) – the state of not being able to be used, reached, or obtained
    Example:

    The teacher explained her unavailability for meetings during the holiday week.


  5. unviable / ʌnˈvaɪ ə bəl / (adj.) – not able to succeed or continue; unlikely to work effectively
    Example:

    The business was unviable because it could not attract enough customers.


Article

Read the text below.

The ongoing conflict in the Middle East threatens to cripple Kenya’s floriculture sector as growers now report up to $1.4million in weekly losses. Following the attack on Iran by the U.S. and Israel, and the consequent spread of hostilities across the Middle Eastern region, global trade has taken a hit, and the effects are beginning to be felt in the Kenyan horticulture sector.


Growers in the sector worth over $800 million, according to the Central Bank of Kenya, said that flower exports have been largely affected by both a reduction in demand and shipping disruption, both to the Middle East and Europe.


At Isinya Flower Farms, located 56 kilometers (35 miles) south of Nairobi, Marketing Manager Anantha Kumar said exports have dropped by more than 50 percent.


“Previously, we used to export 450,000 stems per day, and currently we are doing about 150,000 to 200,000 stems a day. So, we are discarding almost 50 percent,” Kumar told the Associated Press. Ideally, direct flower exports to the Middle East account for about 30 percent at Isinya Flower Farms and up to 15 percent nationally; the largest market being Europe, accounting for up to 70 percent.


However, while the Middle East isn’t Kenya’s main flower market, the disruption of cargo freight to Europe has resulted in reduced exports as well as higher costs.


Kumar said the freight costs have almost doubled as the unavailability of freight made it unviable for business.


According to the Kenya Flower Council, a private sector organization representing growers and exporters of cut flowers and ornamentals in Kenya, the ongoing conflict has resulted in over $4.2million in losses over the last three weeks.


This has been attributed mainly to the interruption of the markets and disruption in shipping, as well as an increase in freight fees.


“The Middle East remains a very important market and the disruption has an immediate impact on us. We see a reduction in movement, delays in movement of produce, and longer routes, and pricing is really high,” said Kenya Flowers Council Chief Executive Officer Clement Tulezi.


This article was provided by The Associated Press.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • Kenya exports most of its flowers to Europe and the Middle East, but shipping disruptions and reduced demand have caused huge losses. Do you think Kenya should try to sell more flowers locally instead of relying on foreign countries? Why or why not? Discuss.
  • What are the advantages and disadvantages of focusing on the local market rather than exporting? Discuss.

Discussion B

  • Isinya Flower Farms reported that nearly half of their daily flowers are being thrown away due to reduced exports. What are some ways farmers could use or sell those flowers instead of throwing them away (ex. offering arrangements for events or weddings)? Discuss.
  • What creative businesses could be started using those flowers (ex. making perfumes or soaps, using them for crafts)? Discuss.