Mattel adds an autistic Barbie to doll line devoted to showcasing diversity and inclusion

Category: Human Interest

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. autistic / ɔˈtɪs tɪk / (adj.) – relating to a condition in which a person may find it hard to communicate or interact with others and may have very focused interests or routines
    Example:

    The school provides support for autistic children to help them learn effectively.


  2. diversity / dɪˈvɜr sɪ ti / (n.) – the presence of many different types of people, ideas, or things in a group or place
    Example:

    The school values diversity and welcomes students from different countries.


  3. representation / ˌrɛp rɪ zɛnˈteɪ ʃən / (n.) – the act of having different people, groups, or ideas included or shown so that their voices or interests are heard
    Example:

    The council ensures equal representation of women and men.


  4. encompass / ɛnˈkʌm pəs / (v.) – to include or cover something completely, often many different things
    Example:

    The course encompasses reading, writing, and speaking skills.


  5. stimming / ˈstɪm ɪŋ / (n.) – the act of doing repeated movements or sounds to help a person feel calm or focused
    Example:

    He used stimming by tapping his fingers to stay focused during class.


Article

Read the text below.

Mattel Inc. is introducing an autistic Barbie as the newest member of its line, intended to celebrate diversity, joining a collection that already includes Barbies with Down syndrome, a blind Barbie, a Barbie and a Ken with vitiligo, and other models the toymaker added to make its fashion dolls more inclusive.


Mattel said it developed the autistic doll over more than 18 months in partnership with the Autistic Self Advocacy Network, a nonprofit organization that advocates for the rights and better media representation of people with autism. The goal: to create a Barbie that reflected some of the ways autistic people may experience and process the world around them, according to a Mattel news release.


That was a challenge because autism encompasses a broad range of behaviors and difficulties that vary widely in degree, and many of the traits associated with the disorder are not immediately visible, according to Noor Pervez, who is the Autistic Self Advocacy Network’s community engagement manager and worked closely with Mattel on the Barbie prototype.


Like many disabilities, “autism doesn’t look any one way,” Pervez said. “But we can try and show some of the ways that autism expresses itself.”


For example, the eyes of the new Barbie shift slightly to the side to represent how some people with autism sometimes avoid direct eye contact, he said. The doll also was given articulated elbows and wrists to acknowledge stimming, hand flapping, and other gestures that some autistic people use to process sensory information or to express excitement, according to Mattel.


The development team debated whether to dress the doll in a tight or a loose-fitting outfit, Pervez said. Some autistic people wear loose clothes because they are sensitive to the feel of fabric seams, while others wear figure-hugging garments to give them a sense of where their bodies are, he said.


The team ended up choosing an A-line dress with short sleeves and a flowy skirt that provides less fabric-to-skin contact. The doll also wears flat shoes to promote stability and ease of movement, according to Mattel.


This article was provided by The Associated Press.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • Mattel Inc. is introducing an autistic Barbie as the newest member of its line, intended to celebrate diversity. Do you believe that the company intends to celebrate diversity, or is this a marketing strategy? Why do you say so? Discuss.
  • Why do you think it’s important to have diverse representation on children’s toys? Do you think inclusive toys will sell well to children? Why or why not? Discuss.

Discussion B

  • The Autistic Self Advocacy Network is a nonprofit organization that advocates for the rights and better media representation of people with autism. In your country, do you think people are well aware of people with autism? Why do you say so? Discuss.
  • Aside from being represented in toys, how can people with autism be better represented in media (ex. including people with autism in movies)? Discuss.