Ford Motor Co. is moving its world headquarters for the 1st time in nearly 70 years

Category: Business

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. headquarters / ˈhɛdˌkwɔr tərz / (n.) – the main office or center of operations for a company, organization, or group
    Example:

    The global company has offices in numerous cities worldwide, but its headquarters is located in New York City.


  2. colloquially / kəˈloʊ kwi ə li / (adv.) – in a way that people use in everyday conversation but not in formal speech or writing
    Example:

    The disease is colloquially known as the “flu” instead of its full name, influenza.


  3. collaboration / kəˌlæb əˈreɪ ʃən / (n.) – the act of working together with one or more people to achieve a common goal
    Example:

    The strong collaboration among the team members made the project a success.


  4. feature / ˈfi tʃər / (v.) – to include something as an important or special part
    Example:

    The new hotel will feature robot assistants that deliver food and towels to guest rooms.


  5. situate / ˈsɪtʃ uˌeɪt / (v.) – to be in a particular place or position or to place or put something in a particular position
    Example:

    The office is situated beside the train station.


Article

Read the text below.

Ford is moving its headquarters (HQ) for the first time in seven decades. The company’s current headquarters, colloquially called “The Glass House,” opened in 1956. The carmaker is relocating to a newly constructed building 3 miles away in its longtime home of 1 American Road in Dearborn, Michigan, in November.


The new 2.1-million-square-foot structure will formally be called “Ford World Headquarters” when it opens in November. It is part of a larger campus that will take the name of the current HQ: Henry Ford II World Center. Henry Ford II was the grandson of company founder Henry Ford and the uncle of Bill Ford, the automaker’s current executive chairman.


“When we move to the new headquarters, the 1 American Road address will move with it, because we’re going to continue to develop products for the next century,” says Ted Ryan, Ford’s heritage and brand manager.


The new HQ is 5–10 minutes away and is designed to enhance collaboration and innovation by co-locating corporate leadership with design and engineering teams. It places 14,000 employees within a 15-minute walk of the main building. It will feature six design studios, a 160,000-square-foot food hall accessible to all Ford employees, wellness rooms, mothers’ rooms and 300-plus tech-enabled meeting rooms.


Ford’s new home base is situated on the site of the former Product Development Center. When it was dedicated in 1953, President Dwight Eisenhower joined the celebration live through one of the first-ever uses of closed-circuit television.


Some of the most well-known American vehicles were born there, including the Mustang, Thunderbird and F-Series trucks. “There have been multiple Ford family members who, as they walk in and they see the blue oval with ‘Ford’ on the side of the building, they’re really walking into their family home,” Ryan says.


This article was provided by The Associated Press.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • Ford’s new headquarters will include a food hall, wellness rooms, and mothers’ rooms for employees. How do you think these kinds of spaces can help people with their work? Do you think they are really necessary in an office, or just nice extras? Why? Discuss.
  • If your company could add one special feature besides a food hall, wellness rooms, or mothers’ rooms, what would you choose? Why? Discuss.

Discussion B

  • Ford’s Ted Ryan says they will continue to develop products for the next century. In your opinion, how far should a company plan for the future? Do you think planning for the next century makes sense, or is it too far? Why? Discuss.
  • For your career or studies, how far ahead do you like to plan: just the next step, the next few years, or longer goals? Why? Discuss.