Demand rises for Australian-produced chocolate

Category: Business

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. poised / pɔɪzd / (adj.) – ready to do something or ready for something to happen
    Example:

    The team was poised for victory after months of intensive training.


  2. fill a gap in the market / fɪl ə gæp ɪn ðə ˈmɑr kɪt / (idiom) – to provide a product or service that people need but cannot be provided by others
    Example:

    The company filled a gap in the market by making shoes for people with wide feet, something other brands didn’t offer.


  3. boutique / buˈtik / (n.) – a small store that sells fashionable or special clothes and other products
    Example:

    Mia opened a boutique that sells unique clothes made by local designers.


  4. advantageous / ˌæd vənˈteɪ dʒəs / (adj.) – helpful or good for someone or something
    Example:

    It is advantageous to learn English when applying for international jobs.


  5. get-go / ˈgɛtˌgoʊ / (n.) – the beginning of something
    Example:

    She knew from the get-go that the project would be difficult, but she worked hard anyway.


Article

Read the text below.

Australia’s cocoa industry is poised for significant growth, driven by rising demand for high-quality, locally made chocolate. With global supplies under pressure, producers in Queensland are aiming to seize the opportunity to fill a gap in the market.


Australian-grown cocoa beans are at the heart of the country’s premium chocolate industry, and demand for them is the highest it’s ever been.


“I’ve actually got a waiting list of people wanting to buy Australian cocoa beans, and we just don’t have enough to supply them,” says cocoa farmer Chris Jahnke.


Since the drop in cocoa supply, prices have increased sharply and made Australian-produced chocolate more competitively priced than ever.


“We have the demand, and that’s not just in Australia, we do get inquiries from overseas now that we’re becoming a bit more well-known,” says Jahnke.


Cultivated solely in far north Queensland, Australian cocoa production usually caters to a niche, boutique local market. Now, farmers are quickly expanding their plantations by planting more trees.


“We just don’t have enough beans, it’s as simple as that. So, we’re furiously trying to do the things that are necessary to expand,” says Jahnke.


In Europe, a new trade deal scheduled to take effect later this year may boost demand for Australian-grown cocoa even more.


“Effectively, the outline of the agreement is that any cocoa or other commodities which have come from deforested land after 2020 will effectively not be allowed to be imported into the European blocs,” explains Rabobank analyst Paul Joules.


And that will put Australian cacao in a very advantageous position.


“Deforestation to grow cocoa in Australia doesn’t happen, so right from the get-go, we’ve got a significant advantage in the compliance, especially into the European market,” concludes Jahnke.


This article was provided by The Associated Press.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • Australia’s cocoa industry is growing as Queensland producers work to fill the gap in the market caused by global shortages. Do you think it is always good for local businesses to try to grow fast when there is high demand? Why or why not? Discuss.
  • What challenges do producers or farmers face when trying to quickly fill a gap in the market (ex. damaged environment, reduced product quality)? Discuss.

Discussion B

  • Australian farmers are taking advantage of the rising demand for cocoa. What kind of business is advantageous in your country and why (ex. robotics because of advanced technology, wagyu beef because of good climate)? Discuss.
  • Australian chocolate is becoming a symbol of local quality. What food do you think best represents your country, and why? Discuss.