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Fatigue is a major challenge in today’s fast-paced world. As the need for efficient rest and recovery grows, the recovery wear market is seeing a significant boom. This trend is not just about passive rest—it’s about actively promoting recovery simply by wearing specialized garments. From business professionals to athletes, a wide range of people are taking notice. This market expansion is fueled by increased health consciousness, driven by tools like smartwatch sleep trackers and the growing popularity of high-performance mattresses. Going beyond typical loungewear, the novel concept of “promoting recovery by wearing” perfectly matches the needs of busy modern individuals.
Leading this trend is TENTIAL’s BAKUNE. BAKUNE is recovery wear that uses a special functional fiber called SELFLAME®︎. This material contains a fine ceramic powder that absorbs far-infrared rays emitted by the body and re-emits them back to the skin. This process is said to improve blood circulation and help reduce muscle stiffness, among other benefits. Notably, BAKUNE has been filed as a general medical device, and its functionality is backed by scientific evidence, ensuring its reliability. Through collaborations with universities, corporate partners, and joint development with athletes, the product has undergone continuous improvements, earning a high level of consumer trust.
BAKUNE’s greatest feature is how easily it fits into your daily routine. Because it supports fatigue recovery simply by wearing it to bed, busy people can easily incorporate it into their daily lives. The three-dimensional cut, designed for ease of movement during sleep, and its comfortable feel are also key factors that contribute to high-quality rest. Many users report sleeping more comfortably. As a result, it is gaining popularity among those who prioritize physical conditioning, such as busy executives and athletes. Beyond its functionality, its wide range of colors and sophisticated design are also appealing. While positioned at a higher price point, this makes it an increasingly popular choice not only as an investment in one’s own health but also as a “health-conscious gift” for parents, grandparents, and other loved ones.
The recovery wear market is expected to continue its growth. As technology advances, more effective and comfortable products will emerge, significantly changing how we approach rest and recovery.
This article was created in collaboration with TENTIAL.