Apple Music marks 10 years with new studio for artists, fans and the future of sound

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Category: Lifestyle/Entertainment

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Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. power move / ˈpaʊ ər muv / (n.) – an action that gives something an advantage, shows power or importance, or helps something be noticed
    Example:

    His quick reply during the debate was seen as a power move.


  2. off-the-cuff / ˈɔf ðəˈkʌf / (idiom) – done without any thinking or preparation
    Example:

    The host told some off-the-cuff jokes that made the interview fun and helped the guest feel relaxed.


  3. convo / ˈkɒn voʊ / (n.) – a short way of saying conversation
    Example:

    The interview felt more like a friendly convo than a formal talk.


  4. unconventional / ˌʌn kənˈven ʃən əl / (adj.) – different from what is usual or accepted by most people; not following the way most people do things
    Example:

    The unconventional designs in her artworks made them more interesting to the audience and showed her creativity.


  5. anchor / ˈæŋ kər / (n.) – the main host of a radio or television show who guides the program and talks to the audience
    Example:

    She is a famous anchor who interviews government leaders on her morning radio show.


Article

Read the text below.

As Apple Music turns 10 this year, the popular streaming service is celebrating a major power move: Apple Music Studios.


The new studio, set to open in mid-August, is a three-story, 15,000-square-foot creative playground in the Los Angeles area to help artists dream big and connect deeper with fans. There are two cutting-edge radio studios inside primed for spatial audio, live interviews, off-the-cuff convos and surprise performances.


Just steps away sits a massive 4,000-square-foot soundstage that’s ready to host everything from live sets to fan events and film-style shoots. The new studio is located in Culver City, which is home to other major entertainment companies like Sony Music, Amazon MGM and Amazon Music.


The building housing the space was designed by architect Eric Owen Moss, who is known for creating some of the area’s most distinctive and unconventional structures.


For Apple Music, it’s a bold move toward the next era of music, sound and storytelling.


“It’s the future of listening and enjoying music,” said Zane Lowe, global creative director and lead anchor for Apple Music 1. He and Ebro Darden will kick off a weeklong celebration of Apple Music’s 10th anniversary with a show focusing on the birth of Apple Music Radio.


“We’re trying to create as many opportunities as possible to surprise and delight people with as much music across all different communities and parts of the world and the sonic landscape,” Lowe continued. “We can create some moments that will excite fans and maybe make them stop looking or listening to other stuff for a minute. This will be a moment for them.”


Apple’s new studio will serve as the flagship for a global network of creative hubs, with additional locations coming soon to New York and London. They’ll join Apple Music’s expanding lineup of production spaces already in cities like Tokyo, Berlin, Paris and Nashville.


The vision is for the new studio to become a creative sanctuary that fosters deeper connections with artists and creators.


This article was provided by The Associated Press.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • Apple calls its new studio a “creative playground” for artists. Do you think having a special space like this helps people be more creative, or can great ideas happen anywhere? If you could design your own space for a hobby or talent, what would it look like? Discuss.
  • Do people always need professional tools and big budgets to create something great—like music, art, videos, or projects—or can simple tools and creative thinking be just as powerful? Why do you say so? Discuss.

Discussion B

  • Apple wants its studios around the world to help share music between different cultures. Do you enjoy listening to music from other countries or in other languages? Why or why not? Can music help people from different backgrounds connect or understand each other better? Discuss.
  • What do you think makes a song or artist become popular around the world (ex. tune, message)? Why do you say so? If you could recommend a musician or band from your country to people in other parts of the world, who would it be? What makes their music special or worth sharing? Discuss.