High rents are forcing small businesses into tough choices like raising prices or changing location

Category: Top Stories

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. push back / pʊʃ bæk / (phrasal v.) – to not accept changes, ideas, or plans
    Example:

    Big companies are pushing back against the revised tax laws.


  2. residence / ˈrɛz ɪ dəns / (n.) – a house, a place where someone lives
    Example:

    The president’s official residence is in the capital city.


  3. stand firm / stænd fɜrm / (idiom) – to refuse to change one’s decision, position, or thoughts about something even when there is pressure from other people
    Example:

    The company is standing firm on its price increases despite customer complaints.


  4. lease / lis / (n.) – a legal agreement that allows a person to use a house, building, car, etc., for some time for a fee or cost
    Example:

    She is looking for a new apartment because her lease will end next month.


  5. offset / ˌɔfˈsɛt / (v.) – to minimize or lessen the impact of something
    Example:

    The negative reviews were offset by positive reviews from loyal customers.


Article

Read the text below.

While many costs have come down for small businesses, rents remain high and, in some cases are still rising, forcing many owners into some uncomfortable decisions.


“Every time the rent goes up, we have to raise prices to keep up with the cost,” said Adelita Valentine, owner of HairFreek Barbers in Los Angeles. “But with the cost of living, it makes it difficult on our customers.”


Other owners are choosing to be late on payments or seeking out new locations where the rent is lower. A few are pushing back against their landlords.


Although inflation is easing, it remains a top concern for small businesses. According to Bank of America’s internal data, rent payments per small business client rose 11% year-over-year in July. That’s more than twice the increase for renting and owning a residence, a metric known as shelter, according to the government’s monthly Consumer Price Index. That figure rose 5.1% in July.


The rent for Valentine’s barbershop rose to $4,000 in January from $3,600 in December, the fifth increase in the past eight years. She had to raise the price for her cuts from $35 to $40.


Two months ago, she moved locations for a cheaper $3,200 rent, but her space is smaller now, and she sees fewer families coming in.


Standing firm against a landlord sometimes works. Janna Rodriguez has run her home-based The Innovative Daycare Corp. in Freeport, New York, since 2018. When she first signed her lease, she paid $3,500, plus costs including landscaping and maintenance. In 2020, the pandemic began, and her landlord raised her rent to $3,800 and also made her start paying half of the homeowner’s insurance. Last year, the landlord raised her rent to $4,100, plus the additional expenses.


Rodriguez raised her prices for the first time, by $10 per child per week, to help offset the rising rent.


This year, she successfully pushed back when the landlord wanted to raise the rent yet again.


This article was provided by The Associated Press.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • Do you think the location of a business is important for the business’s success? Why or why not? Discuss.
  • If you were a business owner, would you consider moving to a different location to save on rent? Why or why not? How do you think moving to a new location with cheaper rent could affect the success of a business? What difficulties could a business encounter when moving to a new location? Discuss.

Discussion B

  • Janna Rodriguez operates a home-based daycare and has faced rent increases over the years. Do you think operating a business from home is a good idea? Why or why not? What are its advantages and disadvantages? Discuss.
  • What kind of businesses do you think are most appropriate for a home-based setup? If you were starting a business, what kind of business would you operate from your home? Why? What would you do to ensure its success? Discuss.