Coke hopes to excite younger drinkers with new raspberry-flavored Coca-Cola Spiced

Category: Business


Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. hint / hɪnt / (n.) – a very small amount of something

    The cake tasted different. There’s a hint of wine in it.

  2. amped-up / ˈæmpt ˈʌp / (adj.) – relating to something more exciting or more interesting than before

    The singer released an amped-up version of her song to attract teen listeners.

  3. palate / ˈpæl ɪt / (n.) – a person’s ability to taste and judge good food and drink

    The assistant chef’s new dish didn’t please the head chef’s palate.

  4. signature / ˈsɪg nə tʃər / (adj.) – relating to a special thing for which a person or a place is known for

    The baker’s signature chocolate cake won the best dessert in a baking competition.

  5. feed into (something) / fid ˈɪn tu / (phrasal v.) – to have an influence on a change or development of something

    The customers’ comments and suggestions fed into the company’s efforts to improve its next products.


Read the text below.

From Flamin’ Hot Cheetos to Sweet Heat Starburst, America’s snacks are getting spicier. Now, Coca-Cola wants in on the trend.

The Atlanta beverage giant introduced Coca-Cola Spiced, the first new permanent offering to its North American portfolio in three years. Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar went on sale in the U.S. and Canada on Feb. 19.

Coca-Cola Spiced doesn’t have a lot of heat. The main flavor drinkers will notice is a hint of raspberry. Coke won’t name the spices it added – it guards its recipes closely – but they taste like amped-up versions of the spices in regular Coke.

“If you go to the aisles, you’ll see the amount of spiciness has gone up because consumers’ taste palates have evolved. We realized that could be an opportunity for us,” Coca-Cola’s North American marketing chief Shakir Moin told The Associated Press in a recent interview. “Can we dial up something which is already part of our formula and bring in a taste profile that is interesting, unique, and brings in the next generation of consumers?”

Coke has been exploring ways to get younger drinkers excited about its signature cola. In 2022, it launched Coca-Cola Creations, a series of eight limited-edition Coke flavors in colorful cans and bottles. Coke experimented with adding hints of coconut, strawberry, watermelon and other flavors to the drinks.

The latest example, Coca-Cola Happy Tears, contains salt and mineral flavors. It was sold only through TikTok on Feb. 17 in the U.S. and Great Britain.

Moin said customer research for Coca-Cola Creations fed into the development of Coca-Cola Spiced. It usually takes Coca-Cola at least a year to develop a new beverage, he said, but Coca-Cola Spiced took just seven weeks. Moin said the company hopes to replicate that speed with future new products.

“Consumers are moving faster. The market is moving forward faster. We’ve got to be faster than the speed of the market,” he said.

This article was provided by The Associated Press.

Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • How do you feel about Coke adding a new flavor to its list of drinks offered? Do you think Coca-Cola Spiced or Coca-Cola Spiced Zero Sugar would be as popular as its original flavors in your country? Why or why not? Discuss.
  • What do you think are the foods and drinks that are available and well-loved in your country but may be unique in other countries (ex. Sakura-flavored chocolate)? Do you think these foods and drinks would possibly be liked in other countries as well? Why or why not? Discuss.

Discussion B

  • According to the article, Coke has been exploring ways to get younger drinkers excited about its signature cola. Why do you think the company is targeting the younger drinkers? Do you think the new flavors will appeal to Coca-Cola’s target market? Discuss.
  • Coke sold Coca-Cola Happy Tears only through TikTok in the U.S. and Great Britain. Why do you think companies use social media platforms like TikTok to sell their products? Do you think that social media is the most effective way of getting the younger generation’s attention? Discuss.