Ford decides to keep AM radio on 2024 models, will restore AM on two electric vehicles from 2023

Category: Business

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. tune in / tun ɪn / (phrasal v.) – to watch a television program or listen to a radio program or station
    Example:

    Millions of viewers tune in to the popular TV show.


  2. scrub / skrʌb / (v.) – to cancel something
    Example:

    The tech company scrubbed the idea of updating the software because it has not yet been tested.


  3. overdue / ˌoʊ vərˈdu / (adj.) – delayed, late
    Example:

    The manager isn’t happy with his staff because of their overdue reports.


  4. pickup / ˈpɪkˌʌp / (n.) – a vehicle with low sides and an open back used for carrying goods
    Example:

    The farmer uses his pickup when delivering vegetables to the market.


  5. mandate / ˈmæn deɪt / (n.) – an official command to do something
    Example:

    The president gave a clear mandate to change tax policies.


Article

Read the text below.

Owners of new Ford vehicles will be able to tune in to AM radio in their cars, trucks and SUVs after all.


CEO Jim Farley wrote in social media postings that the company is reversing a decision to scrub the band after speaking with government policy leaders who are concerned about keeping emergency alerts that often are sounded on AM stations.


The move comes after a bipartisan group of federal lawmakers introduced a bill calling on the National Highway Traffic Safety Administration to require AM in new vehicles at no additional cost.


Sponsors of the “AM for Every Vehicle Act” cited public safety concerns, noting AM’s historic role in transmitting vital information during emergencies, such as natural disasters, especially to rural areas.


Sen. Edward Markey, one of the bill’s sponsors, has said eight of 20 major automakers including Ford, BMW and Tesla have pulled the band from new vehicles.


“Ford’s reversal reflects an overdue realization about the importance of AM radio, but too many automakers are still going the wrong direction,” Markey said in a written statement. He said Congress should still pass the bill to keep access to the band.


Ford removed AM from the 2023 Mustang Mach-e and F-150 Lightning electric pickups after data collected from vehicles showed that less than 5% of customers listened to it, spokesman Alan Hall said. Electrical interference and reducing cost and manufacturing complexity also played a role.


The company also took it out of the 2024 gasoline-powered Mustang, but will add it back in before any of the muscle cars are delivered, Hall said.


The EVs will get an online software update to put AM back into the vehicles, and Ford will keep including it in future vehicles as it looks at innovative ways to deliver emergency alerts, Hall said.


Ford and others also suggested that internet radio or other communication tools could replace AM radio. But Markey and others pointed to situations where drivers might not have internet access.


But the Alliance for Automotive Innovation, a U.S. trade group that represents major automakers including Ford and BMW, criticized the bill, calling the AM radio mandate unnecessary.


This article was provided by The Associated Press.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • Ford previously decided to scrub AM radios in their vehicles but recently reversed the decision. Do you agree or disagree with this? Why? Discuss.
  • The Alliance for Automotive Innovation, a U.S. trade group that represents major automakers, criticized the bill, calling the AM radio mandate unnecessary. Why do you think the group called it unnecessary? Discuss.

Discussion B

  • Data showed that less than 5% of vehicle owners listen to AM radio. Why do you think this is the case? Discuss.
  • Ford and others also suggested that internet radio or other communication tools could replace AM radio. What do you think are the pros and cons of using such replacements? (ex. pro: reduce manufacturing cost, con: limited internet connectivity)? Discuss.