Southwest is adding deicing trucks after December breakdown

Category: Business

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. push back / pʊʃ bæk / (phrasal v.) – to refuse to accept something
    Example:

    The politician pushed back against accusations that he is stealing from public funds.


  2. staffing / ˈstæf ɪŋ / (n.) – the number of people who work in a company, business, etc.
    Example:

    The office has limited staffing during the holidays.


  3. bog down / bɒg daʊn / (phrasal v.) – to stop someone or something from progressing or moving
    Example:

    Having too many programs open will bog down your computer.


  4. debacle / diˈbɑ kəl / (n.) – a big failure that causes people to feel embarrassed or ashamed
    Example:

    The brand had to issue an apology after a debacle in its product launch.


  5. ripple / ˈrɪp əl / (v.) – to spread through or over something
    Example:

    Fear quickly rippled through the neighborhood when the news of the crime broke.


Article

Read the text below.

The CEO of Southwest Airlines pushed back against the view that his airline’s December breakdown was caused by a failure to invest enough money in crew-scheduling technology, instead blaming extremely cold weather that forced it to stop flying at some airports.


Southwest said it is buying more deicing trucks and lining up additional deicing pads at key airports and buying more engine covers and heaters to avoid a repeat.


The airline also said it will increase staffing during extremely cold weather, and it will improve phone systems for customers and employees.


A severe winter storm just before Christmas affected all airlines, but Southwest struggled far more than the others to recover. It wound up canceling nearly 17,000 flights in 10 days before resuming a normal schedule. Unions for pilots and flight attendants said technology used to reassign crews to planes bogged down, and workers spent hours on hold when they called headquarters for instructions.


Robert Jordan said the entire debacle could be traced to Southwest’s inability to keep flying in extremely cold weather at key airports including Denver and Chicago Midway.


“I do not think we have a chronic underinvestment in technology,” he said at a JPMorgan investor conference. He repeated a previous estimate that the Dallas company will spend more than $1.3 billion on information technology this year.


Jordan also defended the airline’s business model against critics who say its point-to-point route map makes it more vulnerable to flight disruptions that start in one part of the country — caused by bad weather, for example — and then ripple across the network.


The frozen conditions in Denver and Chicago started the mess, he said, “and it would have caused the issue no matter what the network structure was.”


Southwest said in a filing that it continues to expect to report a loss for the first quarter, with lingering fallout from the December crisis cutting revenue by up to $350 million. That is on top of an $800 million drop in fourth-quarter pretax income that Southwest attributed to the meltdown, which is being investigated by federal officials.


Shares of Southwest rose about 1% in midday trading.


This article was provided by The Associated Press.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • The CEO of Southwest Airlines pushed back against criticism that he didn’t invest enough money in better technology and blamed extremely cold weather instead. How do you think passengers who were inconvenienced by the breakdown would react to this? Discuss.
  • When do you think it is not a good time to defend one’s business from critics (ex. when the problem is not solved, when the company caused serious harm)? Why? Discuss.

Discussion B

  • What do you think of the CEO’s investment in new technology against extreme weather (ex. too late, a good move)? Why? Discuss.
  • Is it easy for you to foresee a problem before it happens? What do you think can help people act fast on a possible issue (ex. finding something that will cause a problem, asking for advice)? Why? Discuss.