Take note: Utah Jazz may have lost their hashtag to Apple

Category: Sports


Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. evidently / ˈɛv ɪ dənt li / (adv.) – in a way that can be easily seen or noticed

    These dying plants evidently need some sunlight and water.

  2. going forward / ˌgoʊ ɪŋ ˈfɔr wərd / (idiom) – in the future

    Going forward, we will be seeing a lot of positive changes in the company with our new CEO.

  3. look into (something) / lʊk ˈɪn tu / (phrasal v.) – to try to get some information about something, such as a problem, a situation, etc.

    We are looking into the possible reasons why a lot of our employees are resigning.

  4. collage / kəˈlɑʒ / (n.) – an artwork formed using pieces of different things or materials all combined to form one whole image

    My mom loves the ocean, so I decided to make a collage of seashells for her birthday.

  5. consider / kənˈsɪd ər / (v.) – to think about someone/something carefully when making a decision

    The school administration will consider students that come from low-income families for the scholarship.


Read the text below.

Take note: The Utah Jazz evidently need a new hashtag.

The team’s long-used hashtag — #TakeNote — was used by Apple CEO Tim Cook in a tweet, accompanied by an Apple logo emoji. It raises questions about how the phrase will be used in the team’s marketing plans going forward.

“That was weird. I saw that when you all did,” Jazz owner Ryan Smith said at a Salt Lake City news conference unrelated to hashtag matters. “Got to look into it.”

Cook and Smith are friends; Cook has even sat courtside with Smith for at least one Jazz game.

Apple Inc. unveiled the latest innovations with its iPad and Apple TV products on Oct. 18, and Cook’s tweet on the same day with the hashtag and a short video that also made use of the “Take Note” phrase was basically the kickoff to his company’s announcements.

The Jazz have “#TakeNote” on multiple displays in their arena, plus they have used it on merchandise. The team started using the hashtag in 2016, got away from it briefly, and began using it again in 2019.

Last month, the Jazz announced a partnership with Utah-based company Chatbooks — including a promotion where Chatbooks would “display a collage of fans’ social media photos” on the video boards hanging over center court.

The plan was to tell fans to post photos on social media with the #TakeNote hashtag to have them considered for those collages.

This article was provided by The Associated Press.

Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • Apple CEO Tim Cook and the Jazz owner Ryan Smith are friends. Do you think it was right for Cook to use the Jazz’s long-used hashtag for Apple? Why or why not? Discuss.
  • In your opinion, should the Utah Jazz think of a new hashtag, or should they just continue to use the #TakeNote hashtag? Why? Discuss.

Discussion B

  • Why do you think having an online presence is essential for companies, sports teams, and businesses nowadays? Discuss.
  • Aside from having an online presence, what other marketing strategies can companies, sports teams, and celebrities use to get people to support them (ex. do meet-and-greets, engage in environmental or social causes)? Discuss.