French brewer uses algae to make blue beer

Category: Business

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. pigment / ˈpɪg mənt / (n.) – a substance that gives color to something, such as a liquid, ink, etc.
    Example:

    I mixed yellow and blue pigments into the ink.


  2. tie-up / ˈtaɪˌʌp / (n.) – a partnership between two organizations
    Example:

    The charity event is a tie-up between a big company and a non-government organization.


  3. tint / tɪnt / (n.) – a small amount of color
    Example:

    Sunsets give the sky a purplish tint.


  4. component / kəmˈpoʊ nənt / (n.) – a part of something
    Example:

    Salt is an important component of most dishes.


  5. note / noʊt / (n.) – a characteristic of a scent or flavor
    Example:

    The coffee has nutty notes that I like.


Article

Read the text below.

A French brewer has started using algae with a naturally occurring pigment to turn its beer blue.


The beer, with the brand name “Line,” is the result of a tie-up between a firm that wants to popularize the algae as a dietary supplement and a nearby craft brewery that was looking for a way to make its beverages more distinctive.


The beer is selling well, said Sebastien Verbeke, an employee of Hoppy Urban Brew, which makes the drink. “It’s getting an enormous amount of interest and curiosity on the part of the public,” he said.


The blue tint comes from spirulina, an algae that is grown in basins by Etika Spirulina, a company in northern France. The component of the spirulina that gives it the blue color, called phycocyanin, is then added to the beer during the brewing process.


Tasting a freshly produced bottle of the beer, brewery employee Mathilde Vanmansart described it as hoppy and light with fruity notes, while the only evidence of the added algae was the distinctive color.


Xavier Delannoy, whose farm provides the spirulina, said that after several test batches, the brewery had found a blend that appealed to customers. (AP)


This article was provided by The Japan Times Alpha.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • A French brewer has started using algae with a naturally occurring pigment to turn its beer blue. Would you be willing to drink beer or any beverage that contains algae? If this product becomes available in your country, do you think it will be popular? Why or why not? Discuss.
  • According to an employee of Hoppy Urban Brew, the company that makes the drink, the beer is selling well and is getting an enormous amount of interest and curiosity from the public. Do you think the drink will be popular for a long time, or is it just a trend? Why? Discuss.

Discussion B

  • If you were to invent a unique alcoholic drink, what special ingredient would you add (ex. collagen, wasabi)? Why? Discuss.
  • In your opinion, what makes a product instantly popular among consumers (ex. uniqueness, accessibility)? If you were a product developer, would you rather create a one-of-a-kind product that may only cater to a specific market or one that will surely appeal to a lot of people? Why? Discuss.