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Think your dog deserves dessert? So does Ben & Jerry’s.
The world-famous Vermont ice cream company has introduced a line of frozen dog treats, its first foray into the lucrative pet food market. Doggie Desserts, sold in 4-ounce (113-gram) cups, went on sale in U.S. groceries and pet stores early this month.
The treats come in two flavors: pumpkin with cookies and peanut butter with pretzels. Both are made from the same ingredients Ben & Jerry’s uses in its nondairy human desserts.
Ben & Jerry’s is the latest food company to pivot to pets. It follows General Mills, the maker of Haagen-Dazs ice cream, and J.M. Smucker, the maker of jams and peanut butter, among other companies.
Spending on dog treats has ballooned in the U.S., jumping 44% to $5.5 billion (¥573 billion) from 2015 to 2020, according to data firm Euromonitor. (AP)
This article was provided by The Japan Times Alpha.