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The first interactive museum featuring pizzas opened in New York City last October.
The Museum of Pizza (MoPi) was a pop-up museum conceptualized by the video production company Nameless Network. The museum, which lasted for only a couple of days, showcased the history of pizza and a wide variety of different pizza artworks.
According to Nameless Network’s chief content officer Alexandra Serio, pizza appeals to many people, and MoPi leveraged that to attract visitors. Aside from exhibiting pizza’s history, MoPi also celebrated pizza’s role in pop culture as something that is shared and understood by everyone.
To create MoPi, Nameless Network solicited ideas from artists with various styles and asked them to interpret pizza through art. The result was a collection of pictures, installations, and interactive elements. Immersive attractions such as a cheese cave, a pizza beach, a pizza art gallery, a film-screening room, and an interactive history space were also showcased in MoPi.
For $35, visitors could visit MoPi and were entitled to one pizza slice each. A portion of the proceeds from the ticket sales was also donated to families in need.
Prior to MoPi, other pop-up museums also opened in New York. One of the museums was the Museum of Ice Cream (MOIC). The MOIC became a hit and opened in two other cities, where all tickets sold out.
Serio predicted that in the next few years, museums will attempt to make exhibitions more interactive and Instagrammable, like the MOIC and MoPi, in order to cater to a younger audience.