Fresh Oysters Now Available in Vending Machine in France

Category: Human Interest

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. patron / ˈpeɪ trən / (n) – a customer, especially one who visits a store regularly
    Example:

    Patrons line up very early every day to get the store’s freshest oysters.


  2. after hours / ˈæf tərˈaʊ ərz / (adv) – after business hours of a store
    Example:

    The restaurant does not allow customers to stay after hours.


  3. purveyor / pərˈveɪ ər / (n) – someone who sells or provides something
    Example:

    The couple has been a seafood purveyor for over 30 years.


  4. man / mæn / (v) – to work at or be in charge of a place
    Example:

    His mother asked him to man the store.


  5. unperturbed / ˌʌn pərˈtɜrbd / (adj) – not bothered or affected by something
    Example:

    Because they have many patrons, local store owners are unperturbed by the increasing number of large supermarkets.


Article

Read the text below.

An oyster farm in a French beach town now sells fresh oysters in a vending machine 24/7.


Tony Berthelot, an oyster farmer and vendor for 30 years, had the machine specially made. Patrons can view the oysters through glass panels and choose based on quantity, type, and size. Then, they can use a credit card to pay for the oysters and open the panels.


The vending machine is refrigerated to keep oysters fresh. The oysters are replaced daily and sold closed to make sure that they do not spoil easily. However, buyers from the vending machine are still expected to be cautious because live oysters may cause food poisoning if they are not kept in seawater.


The idea was conceived after patrons expressed their disappointment in the store’s restricted hours. Customers could not buy fresh oysters whenever they had cravings after hours.


Berthelot decided to follow the footsteps of other food purveyors and started using machines instead of manning his store for longer hours. He said that the method appeals to the younger generation, who are used to buying things online and are unperturbed if stores have no shopkeeper. Nonetheless, Berthelot sees using machines only as a way to gain additional income and not as an alternative to stores.


Meanwhile, in other countries, other food sellers have also tried selling fresh products in vending machines. In 2013, a seafood seller in China sold live crabs in a refrigerated dispenser for $3.27 each. Meanwhile, a 27-year-old business man in the United States set up a vending machine called Farmer’s Fridge, which sells fresh organic salads and fresh snacks.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

• What are possible risks of selling fresh products in vending machines? How can owners of these vending machines avoid these risks?
• Do you think that the income from a 24/7 vending machine would outweigh the risks of operating one? Why or why not?

Discussion B

• If you could own a vending machine, what product would you make available 24/7?
• Aside from setting up a 24/7 vending machine, what other unique selling strategies can help vendors increase revenue?