WPC Adds Apple in its Member List

Category: Technology/Innovations


Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. embody / ɛmˈbɒd i / (v) – to represent something; to show an idea in a concrete form

    The tech company created a product that clearly embodies its ideas.

  2. coil / kɔɪl / (n) – a spiral wire that transfers electricity

    We need to replace the coil to solve the electric problem.

  3. tangled / ˈtæŋ gəld / (adj) – describing something that is twisted in a disorderly manner

    I need to fix my tangled earphones.

  4. busted / ˈbʌstɪd / (adj) – describing something that is damaged

    I had to replace my busted charger with a new one.

  5. simultaneously / ˌsaɪ məlˈteɪ ni əs lɪ / (adv) – at the same time or moment

    The dual charger allows you to charge two or more devices simultaneously.


Read the text below.

The Wireless Power Consortium (WPC) recently gained a new member—Apple Inc.

The WPC is a group of companies from different industries that aims to promote wireless charging. It created Qi [chee], a technology that embodies the group’s idea of wireless power transfer. This technology is a charger pad with coils that produce a magnetic field, allowing the transfer of power or electric current to a mobile device without the use of cords.

Although some companies have been cautious about this technology, Apple Inc. officially joined the WPC in February. This action sparked rumors that the next iPhone will feature the Qi technology. However, the company did not confirm if these rumors are true. Instead, Apple Inc. said in an official statement that it joined the WPC in order to join discussions related to the development of wireless charging technology.

Other companies who are also members of the WPC include LG, Nokia, Sony Corporation, and Samsung Electro-Mechanics. Aside from Apple Inc., the WPC also recently added De’Longhi Group, an Italian appliance company, to its member list.

Wireless charging has become popular because of the numerous benefits it provides. One example is having no need to deal with tangled power cords that can get busted because of regular use. It also allows charging of multiple devices. If a charger pad is large enough, one or two devices that are Qi-capable can be charged simultaneously. Qi technology may also be used in a lot of locations, such as in airports, hotels, and restaurants, to allow quick and convenient charging.

Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

• Do you prefer wireless charging technology to traditional power cords? Why or why not?
• What do you think can be the disadvantages of using the wireless charging technology?

Discussion B

• What other products can benefit from the wireless charging technology?
• Aside from charging, what other features should be improved in smartphones?