[Performers at the African Creators Summit]
[Creators creating content at the summit]
[Creator with filming equipment]
Ibikunle ‘Frosh’ Akorede (interview): “Content creation should be made a full-time job because it’s not even easy. If you look at, as a content creator, having to work with, like, multiple platforms, like four or five platforms joined together, having to post on different platforms, create videos for different platforms, I feel like it’s not something that you can just say, let me be doing this and also be doing content creation also. It’s not possible. You have to put your whole mind, effort, you have to put everything into content creating. And if you look at it, anything that pays, can be called a job.”
[Creator inside summit hall]
[Content creator executive speaking on stage]
[Summit venue with guests]
Tracy ‘Chief Suo’ Chapelle (interview): “Being a content creator myself, I’ll tell you that there are two types. In fact, there are different tiers. The top tier is where everybody is trying to get to, right? They say you want to be that person that your content feeds you. But if you do your life right, your life is the content. The work you do is part of the content. For me, I’m into sports, right? At my core, I’m a sports journalist, but most of the content I get to reproduce comes from a sports, entertainment, and educative space. So, if I am not doing these things already, where would the content come from?”
[Chapelle vlogging at the African Creators Summit]
[Performer at the summit]
Joshua King (interview): “Content creation has helped me to pay a lot of bills, and it also helped me to see it in the light of as a career, as a long-time journey, because there are a lot of things about content creation—some people just see it as getting in front of the camera, acting, and all that. There are script writers, videographers, editors, sound guys, and producers.”
[Creators at the summit]
David Adeleke (interview): “About 40% of creators still think of it as a side hustle, and that is one of the reasons why the industry is not as mature as it is. So, the industry has to get to a point where creators believe that this is something that they can do full-time. And so, I believe within the next few years, you’re going to see more people who are doing this thing full-time as their main job. They will quit their 9 to 5s and focus on this because, again, this is like building a small business.”
[Creators at the summit]
[Performers at the summit]
This script was provided by The Associated Press.