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Disney teams up with popular Hollywood movie studios to launch the Movies Anywhere app.
Since 2016, the entertainment giant has been expressing interest in collaborating with several studios for the project, which aims to boost studio profits in light of dwindling DVD sales and box office returns. Now, it has been reported that Universal Pictures, Warner Bros., 20th Century Fox, and Sony Pictures Entertainment have signed on to offer the new digital service.
Designed as a one-stop shop for movie viewers, the Movies Anywhere service allows users to download, store, and watch digital movies through the app.
To activate the app, users have to connect it to their iTunes, Google Play, or Vudu accounts. All purchased movies will automatically be transferred to their Movies Anywhere Library, which can be accessed across a myriad of supported devices.
The app is a revamp of the 2014 Disney Movies Anywhere, which only offered productions by Disney and its subsidiaries like Pixar and Marvel. With the participation of other studios, the selection has been expanded to roughly 7,300 titles, including Star Wars, Spiderman, and DC Comics movies.
On another note, rival product UltraViolet offers a similar service but fell short in terms of the features it offers. Unlike Movies Anywhere, UltraViolet cannot be linked to major movie retailers like Amazon and iTunes. In addition, customers experienced several inconveniences, such as having to download a number of programs and manage several accounts. Disney learned from UltraViolet’s mistakes and is now using a more flexible technology that works with a wider variety of programs for better customer experience.