Never mind the humanoids, pocket robots are all the rage at IFA

Category: (Self-Study) Technology/Innovations

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It had been an interesting mix at the giant electronics show in Germany. There was a pocket-sized robot to cheer you up, a watch that can count your calories, and a phone designed specifically to keep children safe. They’re all part of a joint conference led by consumer electronics company Sharp.

Sharp was one of the first brands to kick off the massive electronics show last September 3, and the company’s most eye-catching offering was the pocket-sized robot. It’s all quite different from the full-sized humanoids we have become used to seeing at these conferences.

The AI-driven character first appeared on a phone—now you can hold it in your hand and talk to it, as Sascha Lange, Sharp’s Vice President of Sales and Marketing, demonstrated.

He said, “So MIA is 12 centimeters tall, has an integrated camera, and is connected to ChatGPT. It is programmed in a way that it can speak very…Oh, you can’t hear it. It’s programmed in a way that it speaks very emotionally and also moves very emotionally.”

“And MIA is already available in Japan at a retail price of around 300 euros and in Taiwan around 400 euros. So, this is a robot, quite affordable, right? And also Japan, our colleagues in Japan, last week announced the male version because she’s a lady; that’s the girl. And also the male version, which is a little bit less friendly, more straight, and that would launch in December this year. And then we have the second concept, this is Leomay, that is a European project, where we are focusing less the emotional part of the robot, but more the assistant part, so how it can really support things in life.”

Sharp also highlighted its calorie counting feature for the Karada Mate watch, which claims to track calories as the wearer eats.

IFA opened to the public on Friday, September 4, and continued until September 8.

This article and video were provided by The Associated Press.

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[Exterior of the Messe exhibition hall with giant letters for IFA the giant electronics show]

[Messe exteriors]

Sascha Lange (giving a presentation): “So MIA is 12 centimeters tall, has an integrated camera, and is connected to ChatGPT. It is programmed in a way that it can speak very (Lange listens to mini robot he’s holding) oh, you can’t hear it. It’s programmed in a way that it speaks very emotionally and also moves very emotionally. And MIA is already available in Japan at a retail price of around 300 euros and in Taiwan around 400 euros. So, this is a robot, quite affordable, right? And also Japan, our colleagues in Japan, last week announced the male version, because she’s a lady. That’s the girl. And also the male versions, which is a little bit less friendly, more straight, and that would launch in December this year. And then we have the second concept, this is Leomay, that is a European project, where we are focusing less the emotional part of the robot, but more the assistant part, so how it can really support things in life.”

[Press conference]

[Man looking at one of the products on a shelf in the conference hall]

Sascha Lange (giving a presentation): “What is unique about this watch is, it also measures your calorie intake and that’s the only watch that does this.”

[Conference hall]

[Person in audience taking photo on smartphone of the Sharp stage]

Sascha Lange (giving a presentation): “You know, it’s very fancy these days to count calories. Whether you want to reduce your weight or you want to keep it at a healthy level, you need to register every meal, monitor every meal that you are eating, every drink that you’re drinking. And it may even sometimes look weird in a restaurant when you are taking pictures of every course of your meal, just to register the calories to count the calories. And that’s quite let’s say, a lot work intense and also need a lot of discipline. With this watch, you don’t need to work, and you don’t t need discipline at all. That’s my weakness—it does it automatically.”

[Man in press conference taking photo on smartphone]

[Sharp products on shelf in press conference]

Tal Bone (giving a presentation): “Great TV is not about navigating content, it’s about connecting people to what they love. The winner will not be the one with the most content, it will be the ones that make the connection effortless. This is what we are trying to do at TiVo.”

[Person in audience taking photo in press conference]

[Nuvell presentation]

[Man looking at Sharp radio on shelf in the conference]

Sebastian Foizel (giving a presentation): “And now today we are announcing a very new product we are launching exclusively today at the IFA, the new Leel phone. This phone is not only an application, it is a phone completely built for kids. So the entire ecosystem is based on Android 16, but it’s built for kids. So you can’t just set it up, you can’t just change it, so it is really secure, the kit is only working in this closed environment, in this close area, everything needs to be approved by a parent, so you have fully parental control, every application can be limited, can be blocked, including the watch, the calendar, everything. Communications are only allowed with an approval by parents, so it’s literally made for kids, let’s say, between 6 and 12 years.”

[People looking at Sharp electric bikes]

[Exterior of Messe exhibition hall hosting IFA]

This script was provided by The Associated Press.