Talking about the products you like can give your friends an idea of what your tastes or preferences are.
STEP A EXPRESSIONS
Go over the expressions with your tutor and answer the questions.
1. To have an eye for something means to be able to notice something or to have good taste in it.
She’s studying fashion because she has an eye for style.
Q: What do you have an eye for?
2. To launch something means to introduce a new product or service to the public.
The company is planning to launch a new line of smartphones next year.
Q: What products or services did your favorite brand launch recently?
3. To be all the rage means to be very popular.
Short hair is all the rage right now.
Q: What trend is currently all the rage in Japan?
STEP B PRONUNCIATION
all the rage
/ ALL the RAGE /
Clown costumes are / ALL the RAGE / this Halloween.
Toru is talking with his celebrity friend, Adam Jones, at a bar in LA.
Oh, speaking of work, a local fashion brand invited me to collaborate with them. They said I should launch my own line!
Wow, that’s great! What kind of product do you have in mind?
Well, nothing’s final yet, but I’m planning to launch my own line of sunglasses.
Go for it, man! That’s a good idea. Celebrity-designed sunglasses are all the rage right now!
That’s true. But I’m a bit worried because there are a lot of really well-known brands already. How can I compete with them?
Are you kidding me? You’re an A-list celebrity, Adam! Your fans will buy anything with your name on it. Not to mention, you have an eye for design!
(laughs) Thanks for the encouragement.
Anytime! Besides, you have me. I can lend you some of my sales expertise. Half price for friends. (laughs)
Thanks for the offer, man. I’ll really need your help if I agree to the collaboration. Anyway, let’s talk more about this next week. I have an award show tomorrow, so I should go home and get some beauty sleep.
Good luck tomorrow!
In Japan, most celebrities simply endorse companies’ products. In Hollywood, however, it’s common for celebrities to launch their own lines. Some collaborate with famous brands, while others start companies from scratch, but either way, they can make a ton of money from their lines. One young celebrity recently made over $14 million in just three hours when she launched her own makeup line!
STEP A EXERCISE
Complete the conversations using the expressions in the box. Some expressions may be used more than once, and the form of some expressions may need to be changed.
Tutor: I see a lot of shops selling leather jackets these days.
Student: Yeah, leather jackets _____ these days.
Tutor: Your house has really beautiful antique furniture.
Student: Thanks! My mother _____. She was the one who bought it all.
Tutor: When did Lara Nicholson release her new fashion line?
Student: She _____ two days ago.
Tutor: Wow! Those electronic bikes are selling out fast!
Student: That’s because they _____ these days.
Tutor: I love the color you painted your walls!
Student: My brother Josh chose it. He _____.
STEP B EXERCISE
Make sentences using the pictures, words, and expressions in the parentheses.
ex. (have an eye for something)
→ Sally has an eye for watches.
new line of skincare products
1. (launch something)
2. (have an eye for something)
new chat app
3. (be all the rage)
new laptop model
4. (launch something)
Your friend wants to buy a new bag, so the two of you are shopping. Help your friend decide what kind of bag to buy.
- have an eye for something
- launch something
- be all the rage
Discuss your ideas.
AN EYE FOR SOMETHING
3AN EYE FOR SOMETHING
I can talk about a line of products.
LESSON GOAL ACHIEVEMENT
Could complete the task with ease
Could complete the task with some clarifications
Could complete the task with additional instructions
Could somehow complete the task with difficulty
the ability to use a wide variety of vocabulary
the ability to speak correctly
the ability to speak smoothly without pauses or fillers
the ability to manage a conversation