{"id":27347,"date":"2019-08-19T07:31:20","date_gmt":"2019-08-18T22:31:20","guid":{"rendered":"\/englishlab\/?p=27347"},"modified":"2019-08-16T17:37:45","modified_gmt":"2019-08-16T08:37:45","slug":"20190819","status":"publish","type":"post","link":"\/englishlab\/column\/20190819\/","title":{"rendered":"\u4e16\u754c\u3067\u4e00\u756a\u30a4\u30e1\u30fc\u30b8\u306e\u3044\u3044\u56fd\u306f\uff1f\u6700\u65b0\u8abf\u67fb\u7d50\u679c\u3010\u4eca\u65e5\u306e\u82f1\u8a9e\u30de\u30e1\u77e5\u8b58\u3011"},"content":{"rendered":"

\u4e16\u754c75\u30ab\u56fd\u3092\u5bfe\u8c61\u306b\u3001\u56fd\u306ebrand reputation\uff08\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\uff09\u3092\u8abf\u67fb\u3057\u305f\u7d50\u679c\u304c\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002tourism potential\uff08\u89b3\u5149\u5730\u3068\u3057\u3066\u306e\u53ef\u80fd\u6027\uff09\u3001quality of life\uff08\u751f\u6d3b\u306e\u8cea\uff09\u3001heritage\uff08\u907a\u7523\uff09\u3001culture\uff08\u6587\u5316\uff09\u306a\u3069\u306b\u3064\u3044\u3066\u7d71\u8a08\u3092\u53d6\u3063\u305f\u3001\u300c\u30a4\u30e1\u30fc\u30b8\u306e\u3044\u3044\u56fd\u4e16\u754c\u30e9\u30f3\u30ad\u30f3\u30b0\u300d\u3067\u3059\u3002<\/p>\n

\u4e0a\u4f4d\u306b\u5165\u3063\u3066\u3044\u308b\u56fd\u306f\uff1f\u679c\u305f\u3057\u3066\u65e5\u672c\u306f\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3010\u4eca\u65e5\u306e\u82f1\u8a9e\u30de\u30e1\u77e5\u8b58\u3011\u3067\u304a\u4f1d\u3048\u3057\u307e\u3059\u3002<\/p>\n

\u5317\u6b27\u52e2\u5f37\u3057\uff0110\u4f4d\u304b\u30894\u4f4d\u3092\u767a\u8868<\/h2>\n

10\u4f4d Luxembourg\uff08\u30eb\u30af\u30bb\u30f3\u30d6\u30eb\u30af\uff09
\n9\u4f4d\u3000Austria\uff08\u30aa\u30fc\u30b9\u30c8\u30ea\u30a2\uff09
\n8\u4f4d\u3000Canada\uff08\u30ab\u30ca\u30c0\uff09
\n7\u4f4d\u3000Denmark\uff08\u30c7\u30f3\u30de\u30fc\u30af\uff09
\n6\u4f4d\u3000Germany\uff08\u30c9\u30a4\u30c4\uff09
\n5\u4f4d\u3000Finland\uff08\u30d5\u30a3\u30f3\u30e9\u30f3\u30c9\uff09
\n4\u4f4d\u3000Sweden\uff08\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3\uff09<\/p>\n

\u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u56fd\u3070\u304b\u308a\u3001\u305d\u308c\u3082\u30c7\u30f3\u30de\u30fc\u30af\u3001\u30d5\u30a3\u30f3\u30e9\u30f3\u30c9\u3001\u30b9\u30a6\u30a7\u30fc\u30c7\u30f3\u3068\u3001\u5317\u6b27\u306e\u56fd\u304c\u591a\u6570\u30e9\u30f3\u30af\u30a4\u30f3\u3002\u798f\u7949\u304c\u884c\u304d\u5c4a\u3044\u3066\u3044\u308b\u3053\u3068\u3001\u8c4a\u304b\u306a\u81ea\u7136\u306b\u6075\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u3068\u3001\u306e\u3093\u3073\u308a\u3086\u3063\u305f\u308a\u3057\u305fhygge\uff08\u30d2\u30e5\u30c3\u30b2\uff09\u306a\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306a\u3069\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

\u307e\u3055\u304b\u306e\u3042\u306e\u56fd\u304c\uff013\u4f4d\u304b\u30891\u4f4d\u3092\u767a\u8868<\/h2>\n

3\u4f4d\u3000Switzerland\uff08\u30b9\u30a4\u30b9\uff09
\n2\u4f4d\u3000Norway\uff08\u30ce\u30eb\u30a6\u30a7\u30fc\uff09
\n1\u4f4d\u3000Japan\uff08\u65e5\u672c\uff09<\/p>\n

\u30b9\u30a4\u30b9\u3001\u30ce\u30eb\u30a6\u30a7\u30fc\u3068\u3044\u3063\u305f\u30a4\u30e1\u30fc\u30b8\u629c\u7fa4\u306e\u7af6\u5408\u3092\u62bc\u3055\u3048\u3066\u3001\u306a\u3093\u3068\u65e5\u672c\u304c\u30c8\u30c3\u30d7\u306b\uff01\u8abf\u67fb\u306e\u5206\u6790\u306b\u3088\u308b\u3068\u3001rich culture which encompasses a favourable quality of life, natural beauty, and heritage\uff08\u597d\u307e\u3057\u3044\u751f\u6d3b\u306e\u8cea\u3001\u81ea\u7136\u306e\u7f8e\u3068\u907a\u7523\u3092\u5305\u542b\u3059\u308b\u8c4a\u304b\u306a\u6587\u5316\uff09\u304c\u52dd\u56e0\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u4e00\u65b9\u3067\u3001\u9577\u3044\u9593\u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u3051\u3093\u5f15\u3057\u3066\u304d\u305f\u30d5\u30e9\u30f3\u30b9\u306f17\u4f4d\u3001\u30a4\u30bf\u30ea\u30a2\u306f14\u4f4d\u3068\u3075\u308b\u3044\u307e\u305b\u3093\u3002\u30a2\u30e1\u30ea\u30ab\u308212\u4f4d\u3069\u307e\u308a\u3002\u306a\u304a\u3001\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u304c18\u4f4d\u3001\u97d3\u56fd\u304c20\u4f4d\u3068\u3001\u4ed6\u306e\u30a2\u30b8\u30a2\u8af8\u56fd\u3082\u5065\u95d8\u3057\u3066\u3044\u307e\u3059\u3002\u4e16\u754c\u306f\u5909\u308f\u3063\u3066\u304d\u3066\u3044\u308b\u306e\u3067\u3059\u306d\u3002\u56fd\u306e\u30a4\u30e1\u30fc\u30b8\u306e\u8abf\u67fb\u7d50\u679c\u3001\u305c\u3072\u5916\u56fd\u4eba\u3068\u306e\u82f1\u8a9e\u306e\u4f1a\u8a71\u306b\u5f79\u7acb\u3066\u3066\u304f\u3060\u3055\u3044\u3002
\nFuture Brand Country Index
\nhttps:\/\/www.futurebrand.com\/futurebrand-country-index<\/a><\/p>\n

\u25bc\u4f1a\u8a71\u4f8b<\/p>\n

A: What country has the best brand reputation in the world?<\/span>
\n\uff08\u4e16\u754c\u3067\u4e00\u756a\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u306e\u3044\u3044\u56fd\u306f\u3069\u3053\u3067\u3059\u304b\uff1f\uff09<\/span>
\nB: Switzerland comes in the third, Norway is the second. What do you think the best is?<\/span>
\n\uff08\u30b9\u30a4\u30b9\u304c3\u4f4d\u306b\u5165\u308a\u3001\u30ce\u30eb\u30a6\u30a7\u30fc\u304c2\u4f4d\u30021\u4f4d\u306f\u3069\u3053\u3060\u3068\u601d\u3044\u307e\u3059\u304b\uff1f\uff09<\/span>
\nA: Somewhere in Europe?<\/span>
\n\uff08\u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u3069\u3053\u304b\uff1f\uff09<\/span>
\nB: No, it\u2019s Japan!<\/span>
\n\uff08\u3044\u3048\u3001\u65e5\u672c\u3067\u3059\uff09<\/span>
\nA: It\u2019s unexpected but great!<\/span>
\n\uff08\u305d\u308c\u306f\u610f\u5916\u3060\u3051\u308c\u3069\u3001\u3059\u3054\u3044\u3067\u3059\u306d\uff01\uff09<\/span><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

\u4e16\u754c75\u30ab\u56fd\u3092\u5bfe\u8c61\u306b\u3001\u56fd\u306ebrand reputation\uff08\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\uff09\u3092 …\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":12,"featured_media":27352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[392,191,94],"class_list":["post-27347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","tag-392","tag-191","tag-94"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/posts\/27347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/comments?post=27347"}],"version-history":[{"count":4,"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/posts\/27347\/revisions"}],"predecessor-version":[{"id":35765,"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/posts\/27347\/revisions\/35765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/media\/27352"}],"wp:attachment":[{"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/media?parent=27347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/categories?post=27347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/tags?post=27347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}