{"id":27106,"date":"2019-08-08T07:31:28","date_gmt":"2019-08-07T22:31:28","guid":{"rendered":"\/englishlab\/?p=27106"},"modified":"2019-08-07T17:44:06","modified_gmt":"2019-08-07T08:44:06","slug":"20190808","status":"publish","type":"post","link":"\/englishlab\/column\/20190808\/","title":{"rendered":"\u82f1\u8a9e\u3067\u899a\u3048\u308b\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u7528\u8a9e\u3068\u304a\u3059\u3059\u3081\u306e\u66f8\u7c4d"},"content":{"rendered":"

\u4eca\u5e74\u3082\u30ab\u30f3\u30cc\u30e9\u30a4\u30aa\u30f3\u30ba\u304c\u7d42\u308f\u308a\u3001\u5e83\u544a\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3082\u307e\u305f\u65b0\u3057\u30441\u5e74\u304c\u59cb\u307e\u3063\u305f\u3068\u3044\u3063\u305f\u3068\u3053\u308d\u3067\u3059\u304c\u3001\u4eca\u3084\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u306f\u65e5\u672c\u56fd\u5185\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u6d77\u5916\u306b\u3082\u5e83\u304c\u308a\u3001\u3055\u3089\u306b\u306f\u30a2\u30e1\u30ea\u30ab\u3084\u4e3b\u8981\u30e8\u30fc\u30ed\u30c3\u30d1\u306b\u52a0\u3048\u3066\u3001\u69d8\u3005\u306a\u56fd\u306b\u884c\u304f\u30b1\u30fc\u30b9\u304c\u51c4\u304f\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u305d\u3046\u3044\u3063\u305f\u70b9\u304b\u3089\u3082\u65e5\u3005\u30d3\u30b8\u30cd\u30b9\u5c02\u9580\u7528\u8a9e\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002\u4eca\u56de\u306f\u305d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e16\u754c\u3067\u4f7f\u3048\u308b\u82f1\u8a9e\u3092\u3044\u304f\u3064\u304b\u306e\u9818\u57df\u306b\u7279\u5316\u3057\u3066\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u6226\u7565\u7acb\u6848\u306e\u969b\u306b\u4f7f\u3048\u308b\u5358\u8a9e<\/h2>\n

\u307e\u305a\u306f\u793e\u5185\u793e\u5916\u554f\u308f\u305a\u3001\u30d7\u30e9\u30cb\u30f3\u30b0\u30d5\u30a7\u30fc\u30ba\u3067\u983b\u51fa\u3059\u308b\u7528\u8a9e\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

\u6d88\u8cbb\u8005\u8cfc\u8cb7\u884c\u52d5 – \u5fc3\u7406\u5909\u5bb9\u30d7\u30ed\u30bb\u30b9 – <\/h3>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u6d88\u8cbb\u8005\u306f\u91cd\u8981\u306a\u95a2\u4fc2\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u6d88\u8cbb\u8005\u304c\u8cfc\u8cb7\u884c\u52d5\u3092\u53d6\u308b\u307e\u3067\u306e\u5fc3\u7406\u5909\u5bb9\u30d7\u30ed\u30bb\u30b9\u3092\u6291\u3048\u307e\u3059\u3002
\nAttention(\u6ce8\u610f)\u3001Interest(\u95a2\u5fc3)\u3001Desire(\u6b32\u6c42)\u3001Memory(\u8a18\u61b6)\u3001Action(\u884c\u52d5)
\n\u3053\u306e5\u6bb5\u968e\u304c\u3001\u6d88\u8cbb\u8005\u304c\u8cfc\u8cb7\u3059\u308b\u969b\u306e\u57fa\u672c\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u7528\u8a9e\u3092\u4f7f\u3063\u3066\u4f1a\u8a71\u3092\u7d44\u307f\u7acb\u3066\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

Attention(\u6ce8\u610f)<\/h4>\n

\nA: How do you think we can make our target pay attention to our service?<\/span>
\n(\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u6211\u3005\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u6ce8\u76ee\u3057\u3066\u3082\u3089\u3046\u306b\u306f\u3069\u306e\u3088\u3046\u306b\u3059\u308c\u3070\u3044\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u304b\uff1f)<\/span>
\nB: That is good question.<\/span>
\n(\u826f\u3044\u8cea\u554f\u3067\u3059\u306d\u3002)<\/span><\/p><\/blockquote>\n

Interest(\u95a2\u5fc3)<\/h4>\n

\nA: It is obvious that they are interested in sport from the point of their attribution.<\/span>
\n(\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5c5e\u6027\u304b\u3089\u8003\u3048\u308b\u3068\u30b9\u30dd\u30fc\u30c4\u306b\u8208\u5473\u304c\u3042\u308b\u306e\u306f\u660e\u3089\u304b\u3067\u3059\u3002)<\/span>
\nB: I see.<\/span>
\n(\u306a\u308b\u307b\u3069\u3002)<\/span><\/p><\/blockquote>\n

Desire(\u6b32\u6c42)<\/h4>\n

A: And joining a community for same generation strengthens their desire.<\/span>
\n(\u5e74\u9f62\u5c64\u7684\u306b\u306f\u540c\u5e74\u4ee3\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u30fc\u3078\u306e\u53c2\u52a0\u304c\u3088\u308a\u4e00\u5c64\u305d\u306e\u6b32\u6c42\u3092\u5f37\u3081\u307e\u3059\u3002)<\/span>
\nB: That makes sense.<\/span>
\n(\u305d\u308c\u306f\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u307e\u3059\u306d\u3002)<\/span><\/p><\/blockquote>\n

Memory(\u8a18\u61b6)<\/h4>\n

B: We should invest on advertisement to raise the awareness of our service and to keep target\u2019s memory sharp.<\/span>
\n(\u6211\u3005\u306e\u30b5\u30fc\u30d3\u30b9\u306e\u8a8d\u77e5\u5411\u4e0a\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u8a18\u61b6\u3092\u5e38\u306b\u9bae\u660e\u306b\u3057\u3066\u304a\u304f\u305f\u3081\u306b\u5e83\u544a\u306b\u6295\u8cc7\u3059\u3079\u304d\u3060\u3002)<\/span>
\nA: Yes, it would work well.<\/span>
\n(\u305d\u3046\u3067\u3059\u306d\u3001\u6a5f\u80fd\u3059\u308b\u3068\u601d\u3044\u307e\u3059\u3002)<\/span><\/p><\/blockquote>\n

Action(\u884c\u52d5)<\/h4>\n

A: How about holding an event our target can experience our service?<\/span>
\n(\u6211\u3005\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u4f53\u9a13\u3067\u304d\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3057\u3066\u307f\u3066\u306f\u3069\u3046\u3067\u3059\u304b\uff1f)<\/span>
\nB: That is good idea. Please arrange the whole journey which our target can take action in the end of the event.<\/span>
\n(\u305d\u308c\u306f\u826f\u3044\u30a2\u30a4\u30c7\u30a2\u3060\u3002\u30a4\u30d9\u30f3\u30c8\u306e\u6700\u5f8c\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u304c\u884c\u52d5\u3092\u8d77\u3053\u305b\u308b\u3088\u3046\u306a\u5168\u4f53\u30d5\u30ed\u30fc\u3092\u69cb\u7bc9\u3057\u3066\u304f\u3060\u3055\u3044\u3002)<\/span><\/p><\/blockquote>\n

\u6226\u7565\u7acb\u6848\u30d7\u30ed\u30bb\u30b9 <\/h3>\n

\u6b21\u306b\u6226\u7565\u7acb\u6848\u304b\u3089\u5b9f\u969b\u306b\u904b\u7528\u3057\u3066\u3044\u304f\u5168\u4f53\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002Plan(\u8a08\u753b)\u3001Do(\u5b9f\u884c)\u3001Check(\u8a55\u4fa1)\u3001Action(\u6539\u5584)\u306e4\u6bb5\u968e\u3067\u3059\u3002\u3053\u306e4\u3064\u306e\u5358\u8a9e\u306f\u96e3\u3057\u3044\u3082\u306e\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u540c\u69d8\u306e\u610f\u5473\u3067\u8a00\u3044\u63db\u3048\u305f\u5185\u5bb9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

The PDCA cycle is well-known as a management method in marketing.<\/span>
\n(PDCA\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u6709\u540d\u306a\u30de\u30cd\u30b8\u30e1\u30f3\u30c8\u65b9\u6cd5\u3067\u3059\u3002)<\/span><\/p><\/blockquote>\n

P means PLAN which is to intend to do something to achieve great success.<\/span>
\n(P\u306fPlan\u3092\u610f\u5473\u3057\u3066\u3044\u3066\u3001\u6210\u529f\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u4f55\u304b\u3092\u884c\u304a\u3046\u3068\u610f\u56f3\u3059\u308b\u4e8b\u3067\u3059\u3002)<\/span><\/p><\/blockquote>\n

D is Do. Simply executing the plan.<\/span>
\n(D\u306fDo\u3067\u3059\u3002\u30b7\u30f3\u30d7\u30eb\u306b\u3001\u8a08\u753b\u3092\u5b9f\u884c\u3059\u308b\u4e8b\u3067\u3059\u3002)<\/span><\/p><\/blockquote>\n

C represents CHECK. Review and assess what worked and did not work.<\/span>
\n(C\u306fCheck\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u8a08\u753b\u306e\u4f55\u304c\u6a5f\u80fd\u3057\u305f\u304b\u3001\u4f55\u304c\u6a5f\u80fd\u3057\u306a\u304b\u3063\u305f\u304b\u3092\u632f\u308a\u8fd4\u308a\u3001\u8a55\u4fa1\u3057\u307e\u3059\u3002)<\/span><\/p><\/blockquote>\n

A stands for ACTION. Making improvements on the plan for campaign based on the result and the assessment.<\/span>
\n(A\u306fAction\u3092\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u5b9f\u65bd\u3057\u305f\u7d50\u679c\u3068\u8a55\u4fa1\u3092\u8e0f\u307e\u3048\u3001\u6b21\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5411\u3051\u3066\u8a08\u753b\u306e\u6539\u5584\u3092\u884c\u3044\u307e\u3059\u3002)<\/span><\/p><\/blockquote>\n

\u30d7\u30e9\u30cb\u30f3\u30b0\u6642\u306b\u3088\u304f\u51fa\u3066\u304f\u308b\u7528\u8a9e <\/h3>\n

\u6b21\u306b\u4f01\u753b\u66f8\u3084\u30d7\u30ec\u30bc\u30f3\u306e\u4e2d\u3067\u5171\u901a\u3057\u3066\u3088\u304f\u51fa\u3066\u304f\u308b\u7528\u8a9e\u3092\u6587\u7ae0\u306e\u4e2d\u3067\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

It is very important to understand the insight of the target for building up the strategy.<\/span>
\n(\u6226\u7565\u3092\u69cb\u7bc9\u3059\u308b\u4e0a\u3067\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u628a\u63e1\u3059\u308b\u4e8b\u304c\u975e\u5e38\u306b\u5927\u4e8b\u3067\u3059\u3002)<\/span><\/p><\/blockquote>\n

Setting KPI (Key Performance Indicator) before executing plan helps assessment afterwards. <\/span>
\n(\u8a08\u753b\u3092\u5b9f\u884c\u3059\u308b\u969b\u306b\u3001KPI\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u5f8c\u3067\u8a55\u4fa1\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002)<\/span><\/p><\/blockquote>\n

The target can be divided into two segments. One is cost-conscious group, and the other is convenience-oriented group.<\/span>
\n(\u3053\u3053\u3067\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u30922\u3064\u306e\u5c64\u306b\u533a\u5206\u3067\u304d\u307e\u3059\u30021\u3064\u306f\u4fa1\u683c\u5fd7\u5411\u30b0\u30eb\u30fc\u30d7\u3001\u3082\u30461\u3064\u306f\u5229\u4fbf\u6027\u5fd7\u5411\u3067\u3059\u3002)<\/span><\/p><\/blockquote>\n

Increasing customer satisfactory is one of the elements to enhance company brand.<\/span>
\n(\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u9ad8\u3081\u308b\u4e8b\u304c\u4f01\u696d\u30d6\u30e9\u30f3\u30c9\u3092\u9ad8\u3081\u308b\u8981\u7d20\u306e1\u3064\u3067\u3082\u3042\u308a\u307e\u3059\u3002)<\/span><\/p><\/blockquote>\n

Group interview is effective way to measure target\u2019s need.<\/span>
\n(\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u30cb\u30fc\u30ba\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u30b0\u30eb\u30fc\u30d7\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3046\u306e\u306f\u975e\u5e38\u306b\u6709\u52b9\u306a\u624b\u6bb5\u3067\u3059\u3002)<\/span><\/p><\/blockquote>\n

We should better to talk about next topic when we make a success for raising awareness of our product and bringing consumers to our homepage.<\/span>
\n(\u5546\u54c1\u306e\u8a8d\u77e5\u5ea6\u3092\u4e0a\u3052\u3001\u305d\u3057\u3066\u6d88\u8cbb\u8005\u3092\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306b\u8a98\u5f15\u3057\u3066\u304f\u308b\u306e\u306b\u6210\u529f\u3057\u305f\u4e0a\u3067\u6b21\u306e\u30c8\u30c3\u30d4\u30af\u30b9\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002)<\/span><\/p><\/blockquote>\n

\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0 <\/h2>\n

\u6b21\u306b\u4e16\u306e\u4e2d\u306e\u6d41\u308c\u3092\u6c72\u3093\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u4f7f\u308f\u308c\u308b\u7528\u8a9e\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002SNS\u304c\u6d77\u5916\u767a\u306e\u3082\u306e\u304c\u591a\u3044\u305b\u3044\u304b\u3001\u82f1\u8a9e\u304c\u305d\u306e\u307e\u307e\u4f7f\u308f\u308c\u3066\u3044\u308b\u30b1\u30fc\u30b9\u3082\u591a\u304f\u3001\u3088\u304f\u8033\u306b\u3059\u308b\u3082\u306e\u304c\u591a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3059\u3067\u306b\u77e5\u3063\u3066\u3044\u308b\u7528\u8a9e\u306b\u52a0\u3048\u3066\u65b0\u3057\u304f1\u30641\u3064\u899a\u3048\u3066\u3044\u304f\u3068\u4e00\u6c17\u306b\u5e45\u304c\u5e83\u3052\u3089\u308c\u307e\u3059\u3002\u3053\u3053\u3067\u306f\u7528\u8a9e\u3092\u8aac\u660e\u6587\u306b\u7d44\u307f\u8fbc\u3093\u3067\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

Owned media is media that a company owns and manages by itself such as web site, blog, and etc…<\/span>
\n(\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u4f01\u696d\u304c\u81ea\u793e\u3067\u6240\u6709\u3057\u7ba1\u7406\u3057\u3066\u3044\u308b\u30e1\u30c7\u30a3\u30a2\u306e\u4e8b\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002)<\/span><\/p><\/blockquote>\n

Earned media is mainly about social media that a company can earn reputation for it is product or so.<\/span>
\n(\u30a2\u30fc\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3068\u306f\u4e3b\u306b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u3001\u4f01\u696d\u306f\u5546\u54c1\u306a\u3069\u306e\u8a55\u5224\u3084\u4fe1\u983c\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002)<\/span><\/p><\/blockquote>\n

Paid media is media that a company pays for it is advertisement space such as Newspaper, TV and website…<\/span>
\n(\u30da\u30a4\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u4f01\u696d\u304c\u5e83\u544a\u67a0\u306a\u3069\u306b\u652f\u6255\u3063\u3066\u63b2\u8f09\u3057\u3066\u3082\u3089\u3046\u30e1\u30c7\u30a3\u30a2\u3067\u65b0\u805e\u3084\u30c6\u30ec\u30d3\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002)<\/span><\/p><\/blockquote>\n

Maximizing reach to the target is one the most important element in SNS marketing.<\/span>
\n(SNS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u30ea\u30fc\u30c1\u3059\u308b\u4e8b\u304c\u5927\u4e8b\u306a\u6210\u529f\u8981\u7d20\u306e1\u3064\u3067\u3059\u3002)<\/span><\/p><\/blockquote>\n

There are two best ways. One is to increase followers of the account and the other is to acquire engagements to expand the content.<\/span>
\n(\u305d\u306e\u624b\u6cd5\u3068\u3057\u3066\u30d9\u30b9\u30c8\u306a\u3082\u306e\u304c2\u3064\u3042\u308a\u307e\u3059\u30021\u3064\u306fFollower\u3092\u5897\u3084\u3059\u4e8b\u3001\u3082\u30461\u3064\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u3092\u7372\u5f97\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5e83\u3052\u3066\u3044\u304f\u65b9\u6cd5\u3067\u3059\u3002)<\/span><\/p><\/blockquote>\n

Engagement means that the number of likes or shares or the actions by consumers, and cooperating with influencer is also the key to success.<\/span>
\n(\u30a8\u30f3\u30b2\u30fc\u30b8\u3068\u306f\u3001\u3044\u3044\u306d\u3084\u30b7\u30a7\u30a2\u306a\u3069\u306e\u6d88\u8cbb\u8005\u304b\u3089\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u6570\u3067\u3001\u5f71\u97ff\u529b\u306e\u9ad8\u3044\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u5354\u696d\u3059\u308b\u4e8b\u3082\u6210\u529f\u3078\u306e\u30ab\u30ae\u3068\u306a\u308a\u307e\u3059\u3002)<\/span><\/p><\/blockquote>\n

Designing reasonable consumer journey is essential to success in internet business.<\/span>
\n(\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u7406\u60f3\u7684\u306a\u6d88\u8cbb\u8005\u884c\u52d5\u884c\u7a0b\u306e\u8a2d\u8a08\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u306b\u306a\u308a\u307e\u3059\u3002)<\/span><\/p><\/blockquote>\n

Triple screen means the screen of TV, PC and smartphone.<\/span>
\n(\u30c8\u30ea\u30d7\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u3068\u306f\u3001\u30c6\u30ec\u30d3\u3001\u30d1\u30bd\u30b3\u30f3\u3001\u30b9\u30de\u30db\u306e3\u3064\u306e\u30c7\u30d0\u30a4\u30b9\u306e3\u3064\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u306e\u3053\u3068\u3067\u3059\u3002)<\/span><\/p><\/blockquote>\n

Marketing exists for making profit.<\/span>
\n(\u5229\u76ca\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u5fc5\u8981\u3067\u3059\u3002)<\/span><\/p><\/blockquote>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u672c\u306e\u7d39\u4ecb<\/h2>\n

\u6700\u5f8c\u306b\u3001\u3044\u304f\u3064\u304b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u30aa\u30b9\u30b9\u30e1\u306e\u672c\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u5c02\u9580\u7528\u8a9e\u3070\u304b\u308a\u306a\u306e\u3067\u3001\u96e3\u3057\u3044\u3068\u306f\u601d\u3044\u307e\u3059\u304c\u3001\u3044\u305a\u308c\u539f\u66f8\u3092\u8aad\u3081\u308b\u3088\u3046\u306b\u306a\u308b\u3068\u3001\u3044\u3061\u65e9\u304f\u6700\u65b0\u30c8\u30ec\u30f3\u30c9\u3092\u30ad\u30e3\u30c3\u30c1\u30a2\u30c3\u30d7\u3067\u304d\u308b\u306e\u3067\u3001\u5c11\u3057\u305a\u3064\u30c8\u30e9\u30a4\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

Social Marketing: Behavior Change for Social Good Nancy R. LEE
\n – Philip Cotler(\u8457)<\/h3>\n

\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u754c\u306e\u795e\u69d8\u30b3\u30c8\u30e9\u30fc\u306e\u6700\u65b0\u520a\u3002\u5b9f\u8df5\u7684\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ce\u30a6\u30cf\u30a6\u3092\u7fd2\u5f97\u3067\u304d\u307e\u3059\u3002\u5b66\u8853\u7684\u306a\u9762\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u8aad\u307f\u624b\u306b\u308f\u304b\u308a\u3084\u3059\u3044\u5b9f\u4f8b\u306b\u3088\u3063\u3066\u30ea\u30fc\u30c0\u30fc\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/a>
(\u6d0b\u66f8)<\/figcaption><\/figure>\n

Marketing 3.0 from products to customers to the human spirit
\n – Philip Kotler(\u8457)<\/h3>\n

\u5b89\u500d\u7dcf\u7406\u5927\u81e3\u304c\u63d0\u5531\u3057\u3066\u3044\u308bSociety5.0\u3068\u540c\u3058\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3042\u308a\u65b9\u306e\u6700\u524d\u7dda\u3092\u554f\u3046\u8003\u3048\u3092\u307e\u3068\u3081\u305f\u672c\u3002\u6765\u305f\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8003\u3048\u65b9\u306f\u300c\u4eba\u9593\u4e2d\u5fc3\u4e3b\u7fa9\u300d\u3068\u984c\u3057\u3066\u3001\u201d\u4e16\u754c\u3092\u3088\u308a\u826f\u304f\u3057\u3066\u3044\u304f\u201d\u3068\u4f01\u696d\u6d3b\u52d5\u306b\u3064\u3044\u3066\u66f8\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/a>
(\u6d0b\u66f8)<\/figcaption><\/figure>\n
\"\"<\/a>
(\u548c\u66f8)<\/figcaption><\/figure>\n

Connected Marketing: The Viral, Buzz and word of Mouth Revolution
\n – Justin Kirby\uff08\u7de8\uff09\/ Marsden Paul(\u8457)<\/h3>\n

\u5c11\u3057\u53e4\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u304c\u3001\u73fe\u4ee3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e2d\u3067\u672a\u3060\u306b\u529b\u5f37\u3044\u5f71\u97ff\u529b\u304c\u3042\u308b\u300c\u6d88\u8cbb\u8005\u3068\u6d88\u8cbb\u8005\u300d\u306e\u9593\u3067\u8d77\u3053\u308b\u6d3b\u52d5\u306b\u3064\u3044\u3066\u66f8\u3044\u3066\u3044\u307e\u3059\u3002\u6240\u8b02\u53e3\u30b3\u30df\u3084SNS\u306e\u672c\u8cea\u306b\u3064\u3044\u3066\u3082\u8003\u3048\u3055\u305b\u3089\u308c\u308b\u5185\u5bb9\u3067\u3059\u3002\u307e\u305f\u4fa1\u683c\u306e\u9ad8\u3055\u304b\u3089\u3082\u5145\u5b9f\u5ea6\u304c\u308f\u304b\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

\"\"<\/a>
(\u6d0b\u66f8)<\/figcaption><\/figure>\n

The Digital Marketing Handbook: A Step-By-Step Guide to Creating Websites That Sell
– Robert W. Bly (\u8457)<\/h3>\n

\u3082\u30461\u518a\u306f\u4e0a\u3067\u3082\u53d6\u308a\u4e0a\u3052\u305f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u3067\u3059\u3002\u3088\u308a\u5b9f\u8df5\u7684\u306a1\u518a\u3067\u3001\u30b9\u30ad\u30fc\u30e0\u304b\u3089\u624b\u6cd5\u3092\u50be\u5411\u3068\u5bfe\u7b56\u3092\u542b\u3081\u3066\u66f8\u304b\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u30d7\u30e9\u30cb\u30f3\u30b0\u3068\u8a00\u3046\u3088\u308a\u3082OJT\u611f\u899a\u3067\u3001\u5b9f\u65bd\u3057\u306a\u304c\u3089\u8aad\u307f\u9032\u3081\u308b\u3068\u8a00\u3046\u5f62\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n

\"\"<\/a>
(\u6d0b\u66f8)<\/figcaption><\/figure>\n

\u307e\u3068\u3081<\/h2>\n

\u3044\u304b\u304c\u3067\u3057\u305f\u3067\u3057\u3087\u3046\u304b\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3048\u3069\u3082\u975e\u5e38\u306b\u7bc4\u56f2\u304c\u5e83\u3044\u305f\u3081\u3001\u4eca\u56de\u306f\u3042\u308b\u7a0b\u5ea6\u7d5e\u3063\u305f\u9818\u57df\u3067\u7d39\u4ecb\u3057\u3066\u304d\u307e\u3057\u305f\u3002\u5206\u6790\u30fb\u8abf\u67fb\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u5236\u4f5c\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u8ad6\u306a\u3069\u5206\u91ce\u306b\u3088\u3063\u3066\u69d8\u3005\u306a\u7528\u8a9e\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u5c11\u3057\u305a\u3064\u30ab\u30d0\u30fc\u9818\u57df\u3092\u5e83\u3052\u3066\u3044\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u4eca\u5e74\u3082\u30ab\u30f3\u30cc\u30e9\u30a4\u30aa\u30f3\u30ba\u304c\u7d42\u308f\u308a\u3001\u5e83\u544a\u30fb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u3082\u307e\u305f\u65b0\u3057\u30441\u5e74\u304c\u59cb\u307e\u3063 …\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":12,"featured_media":27094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[400,399,265,40],"class_list":["post-27106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-column","tag-400","tag-399","tag-265","tag-40"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/posts\/27106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/comments?post=27106"}],"version-history":[{"count":18,"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/posts\/27106\/revisions"}],"predecessor-version":[{"id":27397,"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/posts\/27106\/revisions\/27397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/media\/27094"}],"wp:attachment":[{"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/media?parent=27106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/categories?post=27106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rarejob.com\/englishlab\/wp-json\/wp\/v2\/tags?post=27106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}