Kellogg’s loses UK fight to block ban on sugary cereal promos

Category : Health

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. challenge / ˈtʃæl ɪndʒ / (v.) – to question the authority or action of someone or something

    The employees challenged the company’s decision to remove paid overtime.

  2. take into account / teɪk ˈɪn tə əˈkaʊnt / (idiom) – to consider someone or something when making a decision

    When planning a vacation, always take into account the budget for the entire trip.

  3. unconvincing / ˌʌn kənˈvɪn sɪŋ / (adj.) – unable to make someone believe that something is true or real

    The actor was criticized for his very unconvincing acting.

  4. alter / ˈɔl tər / (v.) – to change something

    I lost some weight when I altered my diet. I started avoiding sweet and salty foods.

  5. high-profile / haɪ ˈproʊ faɪl / (adj.) – getting a lot of attention from people

    The high-profile case is all over the news.


Read the text below.

Breakfast food giant Kellogg Co. lost a legal bid to block new anti-obesity measures in England banning the promotion of sugary cereals.

The U.S. company that makes Coco Pops, Frosted Flakes, Frosties and Rice Krispies had challenged the U.K. government over regulations taking effect in October restricting the promotion of foods high in fat, sugar or salt.

A High Court judge rejected the company’s argument that the regulations don’t take into account the nutritional value of milk added to cereal.

Judge Thomas Linden said that mixing a breakfast cereal that’s high in sugar with milk does not change the fact that it’s high in sugar.

Kellogg’s argument that its cereals like Crunchy Nut Clusters and Milk Chocolate Curls “somehow become healthy products if they are consumed with milk is wholly unconvincing, as the addition of milk does not alter the nutritional profile of the products themselves,” the judge wrote.

Under the regulations, unhealthy foods will be banned from high-profile locations in supermarkets such as checkouts, shop entrances and aisle ends. There will also be restrictions on how they’re displayed in online supermarket search results. More rules taking effect next year will ban buy one, get one free offers and other multibuy promotions.

Kellogg’s U.K.’s managing director, Chris Silcock, said the company is disappointed but doesn’t plan to appeal.

“By restricting the placement of items in supermarkets, people face less choice and potentially higher prices,” he said, urging the government to rethink the regulations amid a cost-of-living crisis.

This article was provided by The Associated Press.

Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • Do you think restricting the placement of foods high in fat, sugar, or salt in stores will significantly lessen the consumers’ consumption of these products? Why or why not? Discuss.
  • Aside from unhealthy food products, what else shouldn’t be displayed in high-profile places (ex. tobacco products, toxic products)? Why? Discuss.

Discussion B

  • What kinds of food do you usually eat for breakfast? Do you think it’s healthy? Why or why not? Discuss.
  • People say that breakfast is the most important meal of the day. Do you agree with this statement? Why or why not? Discuss.
Category : Health