Barcelona to feature UN refugee agency logo on jerseys

Category : Sports

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. persecution / ˌpɜr sɪˈkyu ʃən / (n.) – unfair or cruel treatment because of race, religion, or political beliefs

    Some people suffer from persecution because of their religious beliefs.

  2. propel / prəˈpɛl / (v.) – to cause something to move forward

    His successful TV ad propelled his modeling career.

  3. sponsorship / ˈspɒn sər ʃɪp / (n.) – an arrangement in which a person or organization gives money to support another person, organization, or activity

    The company is offering sponsorship to student-athletes.

  4. entity / ˈɛn tɪ ti / (n.) – an organization that’s independent

    One of the company’s divisions will soon be established as a separate entity.

  5. social conscience / ˈsoʊ ʃəl ˈkɒn ʃəns / (n.) – concern about the problems and injustices of society

    I will never work for a corporation that’s involved in illegal operations and has no social conscience.


Read the text below.

“Barcelona will promote the U.N. refugee agency’s logo on the back of its jerseys for the next four seasons under a partnership announced on July 5.

The agreement comes after the UNHCR recently said an unprecedented 100 million people had been forced to flee conflict, violence, human rights violations and persecution, propelled by the war in Ukraine and other deadly conflicts.

Barcelona handed over sponsorship space on its jerseys to the UNHCR rather than selling to a commercial entity despite the club having debts of 1.3 billion euros ($1.36 billion).

“I am sure our fans, our members — the owners of the club — are more than happy with this global alliance with UNHCR because we have shown to the world our heart,” Barcelona president Joan Laporta said. “We have shown to the world our soul.”

Barcelona’s men have not won a trophy in two of the last three seasons.

“We want Barcelona to be a successful club and we want Barcelona to be financially healthy, that is obvious,” U.N. High Commissioner for Refugees Filippo Grandi said alongside Laporta at a news conference. “That is not in contrast with having a social conscience.”

Barcelona’s foundation will split 400,000 euros per season with UNHCR projects in Colombia, Malaysia, Turkey and Uganda. Barcelona will also donate the equivalent of 100,000 euros a year in sporting equipment and sports knowledge.

While the UNHCR logo will be on the reverse of Barcelona’s jerseys from next season, the front will feature the brand of audio streaming platform Spotify.

This article was provided by The Associated Press.

Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

  • Despite having debts, Barcelona handed over the sponsorship space on its jersey to UNHCR rather than selling to a commercial entity. What do you think of this decision (ex. admirable, not practical)? Why? Discuss.
  • How important is it for sports clubs to have a social conscience? Why? Discuss.

Discussion B

  • Why do you think some companies support social causes? Discuss.
  • As a consumer, does it matter to you if a company has a strong social conscience? Why or why not? Discuss.
Category : Sports