Unlocking Word Meanings
Read the following words/expressions found in today’s article.
- remedial / rɪˈmi di əl / (adj.) – done to correct or make something better
The online news company took down the inaccurate story as a remedial action.
- stand (one’s) ground / stænd graʊnd / (idiom) – to refuse to give in to something
The buyer was negotiating the price of the old car, but the seller stood his ground.
- stomp on (someone/something) / stɒmp ɒn / (idiom) – to treat someone or something badly
The long-time actress is known for stomping on new actresses.
- considerably / kənˈsɪd ər ə bli / (adv.) – to a large degree
I bought this car model because it was considerably cheaper than the others.
- categorical / ˌkæt ɪˈgɔr ɪ kəl / (adj.) – definite and without conditions
The suspect issued a categorical denial of the accusations.
Read the text below.
The owner of a rural English pub says he was asked to change the bar’s name by a fashion magazine because of the village where it’s located: Vogue.
Mark Graham, who runs the Star Inn at Vogue, said he received a letter from British Vogue publisher Conde Nast, saying the name could “cause problems” because members of the public might confuse the two businesses.
He said the letter from Sabine Vandenbroucke, chief operating officer of Conde Nast Britain, asked if he would change the name, adding: “Please reply within seven days or we will take remedial action.”
Graham stood his ground.
“There’s always too much a case of the big boys trying to stomp on the little boys, and as soon as I realized what they were trying to do, I went ‘you’re not having me, my handsome,’” he told broadcaster ITV.
He sent a reply noting that the village, in Cornwall county about 250 miles (400 kilometers) southwest of London, is considerably older than the magazine, whose British edition was founded in 1916.
“I presume that at the time when you chose the name Vogue … you didn’t seek permission from the villagers of the real Vogue,” he wrote.
“In answer to your question whether we would change our name, it is a categorical NO.”
Graham said that on Friday he received another letter from Conde Nast saying that it regularly monitors use of the name Vogue but acknowledging that “we did not need to send such a letter on this occasion.”
This article was provided by The Associated Press.
Enjoy a discussion with your tutor.
- Conde Nast asked Graham to change his pub’s name, but he stood his ground. If you were Graham, would you have responded the same way? Why or why not? Discuss.
- If you were Conde Nast’s representative, how would you deal with Graham’s response? Why? Discuss.
- In your opinion, how important is a brand’s name to a business? Why? Discuss.
- What global brand do you like? What do you like about it? Discuss.