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The top artists in music hit the red carpet for the iHeartRadio music awards in Los Angeles. The show honors the “most played” artists and songs on its network of radio stations. However, most say social media is just as important as air time.
Award show host and music legend, LL Cool J, said “I think it’s all, it’s land, sea and air.” He added, “I think social media is extremely important, obviously, because you get to talk to your fans directly and then it’s also nice to touch some other platforms.”
Peytan Porter said social media was her path to getting on the carpet with a series of TikToks called “Songs I Forgot I Wrote.”
“I got nominated for this a year later and I finally started putting out music as an artist,” said Porter, “TikTok is what took me from just writing songs to get to be an artist last year. So it’s been amazing.”
Coi Leray understands the value of social media but feels that radio is just as important as an artist.
“It has to be super powerful to live throughout, you know, over the digital content because if they can’t see, they hear you, so they have to feel you. So, you know, I keep that in mind about the radio,” said Leray.
This article was provided by The Associated Press.