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Meta, a startup based in Silicon Valley, is developing an augmented reality (AR) headset called Meta 2.
Meta 2 is a pair of smartglasses intended to replace smartphones and desktop computers, especially in the workplace.
Meta dogfooded their product by temporarily replacing the computers of their sales, marketing, and operations staff with Meta 2 headsets. Dogfooding occurs when a product or service is tested by a company’s employees first before making it available to consumers. This practice is quite common among technology companies.
Users of Meta 2 can open several browser windows, as they would in their desktop computers. The device has a 90-degree display and other specifications that are said to be better than its counterparts. In addition, users can design their own “cubicle” by displaying personal items such as family photos. The device has apps not only for work but also for leisure.
Meron Gribetz, Meta founder and Chief Executive Officer, believes that AR is the way to revolutionize the typical office setup of having a physical keyboard, mouse, monitor, and cubicle.
According to Gribetz, their goal is to bridge AR and the real world. Furthermore, he foresees an increasing need and demand for AR devices on the horizon.
While the use of AR in the workplace has advantages, a report showed why some companies hesitate to jump on the bandwagon. Respondents from Oceania, the UK, India, the US, and Singapore mentioned insufficient return on investment and insufficient budget as their reasons for not adopting AR. They are also concerned with security issues, as well as the lack of skills and knowledge of their existing employees.