Birth of Giant Panda Raises Restaurants’ Stocks

Category: Business

Listening

Unlocking Word Meanings

Read the following words/expressions found in today’s article.

  1. soar / sɔr, soʊr / (v) – to increase in amount very quickly
    Example:

    The prices of souvenirs soared when more tourists began to arrive.


  2. share / ʃɛər / (n) – a part of a company’s capital bought by the public as a form of investment
    Example:

    The company’s shares became more expensive because of its high sales.


  3. flock / flɒk / (v) – to gather or move somewhere in a crowd
    Example:

    Customers flocked to the store because its items were 50% off.


  4. foot traffic / fʊt ˈtræf ɪk / (n) – the number of people who go into a business establishment
    Example:

    Foot traffic in our city increased because of the new tourist attraction.


  5. loan / loʊn / (v) – to lend something involving money
    Example:

    The woman loaned them her car for $100 a month.


Article

Read the text below.

The birth of a giant panda in a Japanese zoo has caused shares of nearby restaurants to soar.


Ueno Zoo recently announced that their giant panda Shin Shin finally gave birth. This resulted in an increase in shares for businesses that are located within walking distance of the zoo. Chinese eatery Totenko and French restaurant Seiyoken, in particular, benefitted from a 6.7% and a 6.5% hike, respectively.


When Shin Shin’s pregnancy was first announced, many people flocked to the zoo to see her. Investors now predict that the baby panda will increase foot traffic around Ueno Zoo and therefore benefit several businesses.


Experts believe that the occasion will greatly impact Tokyo. Economics Professor Katsuhiro Miyamoto said that the baby panda’s birth can generate 26.7 billion yen, greater than that of winning a sports championship. This economic contribution will come from the predicted 47.2% increase in Ueno Zoo visitors.  He is also convinced that the birth of the baby panda will positively affect other tourist sites near Tokyo.


Foot traffic in Ueno Zoo also substantially increased between 1972 and 1973, when the first pair of giant pandas were given by China as a sign of friendship. Today, however, pandas are loaned by China at US$950,000 a year, which is used for wildlife conservation efforts.


Experts say that pandas are more than sources of income for China. They are also symbols of political will and are loaned only if two countries have plans for long-term trade.


Viewpoint Discussion

Enjoy a discussion with your tutor.

Discussion A

• Why do you think pandas attract attention?
• Do you think loaning pandas is more advantageous or disadvantageous? Why?

Discussion B

• How else can zoos contribute to a country’s tourism and economy?
• Should your country open up more zoos? Why or why not?